Easy Solutions for Workforce Issues You Might Be Facing in Your Business

Workforce issues are something every small business owner must face. How a business owner deals with these problems can often make or break the company. Every problem has a solution, even if it is not immediately recognizable. Sometimes a business owner must think outside the box to find the answer, but other times the answer … Read more

Finding Copy in Everyday Life

Finding Copy in Everyday Life

One of the biggest struggles of keeping fresh content up on your business’s blog is not always creating the content but coming up with the topic of the content. We all know the importance of keeping our blogs updated, but what if there was an easier way to do it? It’s possible that your content … Read more

The Top 5 Things Your Customers Want to Read in Your Blog

The Top 5 Things Your Customers Want to Read in Your Blog

If you have a blog set up on your business’s website, you are off on the right foot. One of the biggest setbacks with a blog is not being sure what to write about. Posting fresh content on your company’s blog is one of the most important tools that your business can use for their … Read more

Podcasts Paint a Picture of Your Commitment to Customers

Podcasts Paint a Picture of Your Commitment to Customers

Your business probably has a blog, Twitter account, and a Facebook page, but do you need a podcast? More and more businesses and professionals are using podcasts for marketing as a way to distinguish themselves from the competition. Podcasts allow you to interview other guest experts, which helps you network, build credibility, and make professional … Read more

How Your First Marketing Step Impacts the Future of Your Business

How Your First Marketing Step Impacts the Future of Your Business

Starting a business is a difficult and sometimes scary task. There are many different steps involved that cover a wide range of areas like accounting, hiring, purchasing, and equipment, just to name a few. One of the most essential, and sometimes the hardest, responsibilities of a new business is marketing. It’s not uncommon for the … Read more

5 Reasons Why Your Website Needs to be Mobile Optimized

5 Reasons Why Your Website Needs to be Mobile Optimized

Nearly two-thirds of Americans own smartphones, and for almost ten percent of them, that smartphone is their only point of access to the Internet. Additionally, in 2015, there were 447 million mobile-connected devices; roughly 1.4 per capita in the United States. With technology improving daily and increasing usage of mobile-connected devices, mobile optimization for Web … Read more

How Marketing Automation Turns Prospects Into Customers

How Marketing Automation Turns Prospects Into Customers

Unlike a local storefront where customers are typically neighbors and friends, potential customers in today’s market are located around the world, checking out information via the Internet and making purchasing decisions based on their individual research rather than sales presentations. As a result, the way businesses market their products and services online is more important … Read more

If You’re Not Using These 4 Ways to Market Your Business, You’re Wasting Your Money!

The Importance of Sharpening your Social Media Skills

When we’re online, we tend to take mental notes of how our competitors are doing. These may not be our direct competitors, but there still our competitors nonetheless. Other marketers are doing the exact same things that we are. Some marketers make it really big while others seem just to trudge along. What’s the difference? … Read more

8 Things to Think about when Creating Content for your Business

8 Things to Think about when Creating Content for your Business

You probably know the famous phrase, “content is king,” but there is no point in throwing content out there just for content’s sake. You want your content to get results and be worth the time and money spent creating it. Not only that, but customer expectations are growing across the board, so it’s important to … Read more