Understanding the Difference Between Social & Business Entrepreneurship

Entrepreneurship is a term loosely assigned to all types of business people and their companies. To be an entrepreneur, you only have to be a few things: Actively developing and/or launching a business. Founding your business for the sake of making money (aka, not a non-profit.) Providing a “better” way of doing things through your … Read more

The Rumor Mill is Eating Your Profit: Improve Employee Relations and Watch Your Business Soar

5 Ways to Boost Employee Morale

When there are employee relations issues in your company, it creates an uncomfortable situation for everyone in the office. Your employee dread coming into work each day and your management team begins to feel more like referees than managers. Conflicts form and begin to interfere with the production of your product line or delivery of … Read more

How Growing Your Knowledge Can Grow Your Business

How Growing Your Knowledge Can Grow Your Business

Continuing education and professional development are both processes that are key components for successful organizations. In this day and age, there are several factors that drive the demand for ongoing education for business leaders: abundant access to information, constant technology changes, increased global interactions, shifts in the industry, and increasing entry level skills and requirements. … Read more

The 5 Things You Need to Know About Marketing Automation

The 5 Things You Need to Know About Marketing Automation

Marketing is a necessary task for pretty much every business. It brings in new clients and reminds old clients of your services. It can let the world know about a new product or sale. Sometimes your marketing efforts won’t even seem like a marketing piece as it may be a newsletter or blog post that … Read more

Build Your Blog, Build Your Business – How Content Marketing Boosts Your Bottom Line

A content marketing campaign can generate higher sales revenue for your product or service than a traditional marketing campaign can and it’s less expensive. For this to happen, you need to make smart content marketing choices. Each content piece that you attach your name to and put out into the world will determine how your … Read more

Sometimes the Nice Business Guy Comes in First

Sometimes the Nice Business Guy Comes in First

You’ve probably heard that saying that nice guys finish last when it comes to women and life. Although this phrase tends to boil down the complexities of life into one short sentence, it does have some points. There are many situations where nice guys are not treated well because of their nice qualities that make … Read more

How Video Marketing Personalizes Your Business

How Video Marketing Personalizes Your Business

Customers are highly connected digitally, so innovations in marketing strategies are necessary to keep up with them. Marketing automation platforms are widely used, and real-time analytics help you optimize your engagement with each buyer. Traditional advertising has evolved into a world of content marketing, and personalized messages are replacing one-size-fits-all campaigns of yesterday. With this … Read more

How Your First Marketing Step Impacts the Future of Your Business

How Your First Marketing Step Impacts the Future of Your Business

Starting a business is a difficult and sometimes scary task. There are many different steps involved that cover a wide range of areas like accounting, hiring, purchasing, and equipment, just to name a few. One of the most essential, and sometimes the hardest, responsibilities of a new business is marketing. It’s not uncommon for the … Read more

Top 5 Benefits of Marketing Automation Campaigns

Top 5 Benefits of Marketing Automation Campaigns

Marketing team members engage in tasks such as email correspondence, social media postings and identifying target market segments for each campaign. As the campaign grows, tracking the information through Word documents and Excel spreadsheets is no longer effective. Marketing automation steps in to save the day! It utilizes software to automate repetitive, routine tasks that … Read more