Business-to-business (B2B) marketing helps businesses save time, gain access to suppliers, increase sales, reduce costs and many other benefits. So, it can be an essential part of a business plan. Here are some great guidelines for creating a B2B marketing plan and getting it off the ground. Make a Plan You need a plan to … Read more
Entrepreneurship is a term loosely assigned to all types of business people and their companies. To be an entrepreneur, you only have to be a few things: Actively developing and/or launching a business. Founding your business for the sake of making money (aka, not a non-profit.) Providing a “better” way of doing things through your … Read more
When there are employee relations issues in your company, it creates an uncomfortable situation for everyone in the office. Your employee dread coming into work each day and your management team begins to feel more like referees than managers. Conflicts form and begin to interfere with the production of your product line or delivery of … Read more
Continuing education and professional development are both processes that are key components for successful organizations. In this day and age, there are several factors that drive the demand for ongoing education for business leaders: abundant access to information, constant technology changes, increased global interactions, shifts in the industry, and increasing entry level skills and requirements. … Read more
Marketing is a necessary task for pretty much every business. It brings in new clients and reminds old clients of your services. It can let the world know about a new product or sale. Sometimes your marketing efforts won’t even seem like a marketing piece as it may be a newsletter or blog post that … Read more
A content marketing campaign can generate higher sales revenue for your product or service than a traditional marketing campaign can and it’s less expensive. For this to happen, you need to make smart content marketing choices. Each content piece that you attach your name to and put out into the world will determine how your … Read more
You’ve probably heard that saying that nice guys finish last when it comes to women and life. Although this phrase tends to boil down the complexities of life into one short sentence, it does have some points. There are many situations where nice guys are not treated well because of their nice qualities that make … Read more
Customers are highly connected digitally, so innovations in marketing strategies are necessary to keep up with them. Marketing automation platforms are widely used, and real-time analytics help you optimize your engagement with each buyer. Traditional advertising has evolved into a world of content marketing, and personalized messages are replacing one-size-fits-all campaigns of yesterday. With this … Read more
Starting a business is a difficult and sometimes scary task. There are many different steps involved that cover a wide range of areas like accounting, hiring, purchasing, and equipment, just to name a few. One of the most essential, and sometimes the hardest, responsibilities of a new business is marketing. It’s not uncommon for the … Read more
Marketing team members engage in tasks such as email correspondence, social media postings and identifying target market segments for each campaign. As the campaign grows, tracking the information through Word documents and Excel spreadsheets is no longer effective. Marketing automation steps in to save the day! It utilizes software to automate repetitive, routine tasks that … Read more