Map Out Your Marketing Trip: The Importance of a Marketing Plan

Map Out Your Marketing Trip: The Importance of a Marketing Plan

Marketing works to identify a target market audience that has a need or desire for your product or service. It sets the course for introducing your product line to the world. You determine what price point to set for marketing activities and create a distribution procedure that brings brand awareness to your customer. As campaigns … Read more

6 Steps to Every Successful Product and Market Research Plan

6 Steps to Every Successful Product and Market Research Plan

Releasing a product or service without taking a look at the market it is going into or the customer base that will receive it leads to disaster. For your product launch to become a success, there are six steps you need to take when formulating an effective product and market research plan. Step One – … Read more