Owning a small business is an awesome experience that takes lots of hard work and energy to make successful. One of the biggest responsibilities you have as a small business owner is marketing your company. Whether you are a one-person operation or you have a staff to help you out, how you enforce your marketing … Read more
Marketing is the lifeblood of any small business. But, often small businesses have small budgets, and marketing campaigns can easily go by the wayside. But, there is an answer. Marketing does not have to break the bank. You can launch a successful marketing campaign and still have plenty of money left over for all of … Read more
If you’re not already on social media, then you’re falling way behind the competition. As more people rely on these platforms to not only connect with each other but also with brands and businesses, it’s never been more crucial to have a solid marketing strategy. Fortunately, we’re here to help. We know what it takes to … Read more
Email marketing remains one of the most effective ways for you to connect with your audience. Whether you’re selling your product or services, distributing content, or just trying to raise brand awareness, marketing to your email list can get it done. What are some of the best practices for email marketing? What tactics can you … Read more
If your ideal clients are other businesses, then learning how to market to them correctly is a must if you want your business to thrive. Without a good strategy, your company will struggle. It’s important to realize that marketing to other businesses often involves a much longer sales cycle and more education, than selling to … Read more
Marketing gives you the opportunity to reach a new target market segment while building deeper relationships with your current customer base. You can promote a new product or service, offer a promotional discount on a favorite product or share insight into how your service solves a problem for your target market audience. Coordinating your marketing … Read more
Developing a marketing plan is the first point of entry for many businesses looking to promote their goods and services. A strategic approach to reaching potential customers helps you schedule emails, coordinate social media posts, design your Web site and define achievable advertising goals. These are all excellent tools utilized in both traditional and content … Read more
A content marketing campaign can generate higher sales revenue for your product or service than a traditional marketing campaign can and it’s less expensive. For this to happen, you need to make smart content marketing choices. Each content piece that you attach your name to and put out into the world will determine how your … Read more
Marketing works to identify a target market audience that has a need or desire for your product or service. It sets the course for introducing your product line to the world. You determine what price point to set for marketing activities and create a distribution procedure that brings brand awareness to your customer. As campaigns … Read more
Social media is a powerful way to connect with your loyal customers and prospective clients alike, but only if you are using it to its fullest potential. There are some ways that you can use social media to start drawing attention to your brand that you might not even be aware that will work for … Read more