Business Marketing Engine's Guiding Principles

 

As a team at BME, we operate with these principles so that we can serve our clients and team members at the highest level, so that we can provide the best results and most incredible experience possible for our clients. This our North Star.

1. Relationships First

We believe that relationships are more important than money. We show up and give our best work to all those around us, we listen first and then serve.

2. Effectiveness Over Vanity Metrics

We believe it’s more important to focus on effectiveness than on vanity metrics that don’t produce results. Because of this we make time to frequently evaluate what is giving our clients and team the best results and value.

3. Continuous Improvement

We believe in constantly looking for ways to improve the effectiveness of our processes and strategies. We do this by actively learning about our role and related roles and then we implement what we learn. We also do this by requesting and openly receiving feedback.

4. Creative And Experimental

We believe in taking risks and being creative. This includes failing fast so we can learn the right path forward. We celebrate failure because it is the stepping stone to breakthroughs and success. We use our BME Dirty, Dog, Beautiful process to create a safe place for failure and experimentation.

5. Proactive Planning

We make time to think ahead, schedule, and think about how our focus and actions can best move our team and clients forward towards meaningful results.

6. Balance And Freedom

We believe that you are a person first, and second a team member. At times circumstances may vary, but generally we hold fast to a balanced 40 hour work week so you can be your best, provide your best work, and have an appropriate work life balance.

7. Challenges Are Ok, Emergencies Are Rare

We believe that unless someone is bleeding or actually dying, that we aren’t experiencing a true emergency and we can take time to think, plan and execute well. When necessary we take The Matches Out of The Other Person’s Hands.

8. Positive Confrontation

BME is a safe place where we provide direct and respectful communication and feedback whenever there are challenges, issues, and opportunities.

9. Excellent And Timely Delivery

We believe in doing what we say. We face our work head on and dig in. We carefully consider our commitments and client expectations before we set deadlines. We use the BME TPI Method in order to ensure that we provide the highest level of service and excellence.

10. Honoring Commitments

We carefully commit to things that we are 100% confident we can deliver. We believe in keeping our word. If we do on occasion fall short, we make it right by bringing it back to our team and leaders to find the best solution.

11. Personal Growth And Development

Here at BME we are a learning organization and each person is responsible to continually learn, grow and improve. We provide resources and experiences for our team members that help them grow and improve in all areas of their lives. And we do this because we truly care about every single team member.

12. Ownership And Action

We believe in owning our ideas, our projects, and our deliverables, including owning our mistakes and taking action to solve them when they are discovered. We use the BME Tree of Life and the BME Circle of Life to make wise decisions.

13. Effective And Timely Communication

We each take 100% responsibility for our own communication. That means that we go above and beyond to be clear and set expectations, while being kind and considerate of others. We teach and use our BME Stop Light System. We use the BME ARC System to create clarity. We use discretion to determine the best communication channel to communicate challenging updates. We use the BME 5 Minute Rule when we are stuck. We ask ourselves and each other, is this BFR? We are strong and kind in all our interactions.

14. Trust And Respect

We believe in treating others like our dearest loved ones. We show up and serve, and provide the highest value every single day. We extend trust and show respect to all those around us.

15. Impact And Legacy

The work that we do changes the world and the lives of our clients for good. We acknowledge and take pride in the fact that we create lasting impact because we are team BME.