Business to Business: Marketing Strategies You Need To Know

If your ideal clients are other businesses, then learning how to market to them correctly is a must if you want your business to thrive. Without a good strategy, your company will struggle. It’s important to realize that marketing to other businesses often involves a much longer sales cycle and more education, than selling to … Read more

What Should You Look For When Hiring a Copywriter

If you are looking into hiring copywriters, there are a few things you need to keep in mind. You can’t hire just anyone to write articles for you–copywriters that you hire must have a certain skill set in order to succeed and benefit your company. Before you hire anyone, keep these aspects in mind so … Read more

Reach the Peak: Coordinating Your Marketing Efforts

Reach the Peak: Coordinating Your Marketing Efforts

Marketing gives you the opportunity to reach a new target market segment while building deeper relationships with your current customer base. You can promote a new product or service, offer a promotional discount on a favorite product or share insight into how your service solves a problem for your target market audience. Coordinating your marketing … Read more

How Growing Your Knowledge Can Grow Your Business

How Growing Your Knowledge Can Grow Your Business

Continuing education and professional development are both processes that are key components for successful organizations. In this day and age, there are several factors that drive the demand for ongoing education for business leaders: abundant access to information, constant technology changes, increased global interactions, shifts in the industry, and increasing entry level skills and requirements. … Read more

Quantity Versus Quality: Why Both Are Important in a Successful Email Campaign

Quantity Versus Quality: Why Both Are Important in a Successful Email Campaign

In a perfect world, businesses would automatically know how to fill emails with the perfect content and send the perfect number to their subscribers and get the best response possible with each email sent. Unfortunately, we’re not in a perfect world, so you have to find a balance between email quantity and quality on your … Read more

The Best New E-mail Tools to Increase your Audience

The Best New E-mail Tools to Increase your Audience

Email is one of the most tried and true methods of marketing, and it is incredibly reliable if it is used the right way. As long as you’re using it right and utilizing the most recent tools and tips to stay relevant, email is one of the most valuable and targeted channels for reaching your … Read more

Before You Hit Send: 7 Steps to Crafting Your Best Email Ever

Before You Hit Send: 7 Steps to Crafting Your Best Email Ever

Email marketing has seen a lot of changes over the past few years. With all of the advancements in technology, though, a well-written, plain text email can perform just as well, if not better, than an email full of special features and graphics. No matter how aesthetically pleasing your emails are, your subscribers will stop … Read more

The Importance of Sharpening your Social Media Skills

The Importance of Sharpening your Social Media Skills

Social media is all the rage with everyone. Kids use it. Teens use it. Grandparents use it. Schools use it. Police forces use it. Businesses use it, too. Just about everyone you know uses social media in one shape or form. It is a great way to connect with people and show off your personality … Read more

Make Your Work Work for You: Generating Income in Your Time

Make Your Work Work for You: Generating Income in Your Time

I don’t know if there’s anyone, given the opportunity, that wouldn’t want to be their own boss and make an easier lifestyle for themselves from the comfort of their home. Many people these days are opting to work from home instead of going to the office. Earning money online in your own time is becoming … Read more

The 5 Things You Need to Know About Marketing Automation

The 5 Things You Need to Know About Marketing Automation

Marketing is a necessary task for pretty much every business. It brings in new clients and reminds old clients of your services. It can let the world know about a new product or sale. Sometimes your marketing efforts won’t even seem like a marketing piece as it may be a newsletter or blog post that … Read more