What Should You Look For When Hiring a Copywriter
If you are looking into hiring copywriters, there are a few things you need to keep in mind. You can’t hire just anyone to write articles for you–copywriters that you hire must have a certain skill set in order to succeed and benefit your company.
Before you hire anyone, keep these aspects in mind so you know that you’re making the best hiring decision for your company.
1. Make sure the copywriters you hire are reliable.
Reliability if a huge factor when it comes to hiring anyone, but especially hiring copywriters. Most likely, you are probably looking into hiring remote copywriters, which is also something that you need to base upon reliability. You need to be able to trust that the people you hire will be able to get things done on time and will be able to meet deadlines you create. The last thing you want is to hire someone and have him miss the deadline for an article or miss a scheduled meeting.
Make sure you put an emphasis on reliability when you hire new people. If they need to fill out some kind of application to get the job, make sure you include somewhere in the application that reliability is a main aspect of the job. It’s always a good idea to be up front with the people you work with, and being up front in the very beginning is always the best option. If people know what they should expect, they will be more likely to provide you with the best service possible.
2. Make sure they have the qualifications.
Qualifications are really important when it comes to hiring writers. You can’t just hire anyone to write excellent articles. Ask for the resumes of your potential employees before you even consider hiring them. Make sure they have had some significant writing experience, whether it has something to do with school or with some kind of company. It’s important that people know their stuff before you hire them.
Also, make sure their qualifications span over a year or so at the very minimum. If they only have a few months of experience, that probably won’t cut it. It’s important that they have done some significant writing for a few years so you can be confident in their abilities.
3. Passion is always key.
Having some passion for the job is always a plus. Do the people you are considering for the job have some passion for writing? Do they have a passion for learning about new topics? It’s important that they do, because being a copywriter basically consists of those two things. It’s important to make sure that that people you hire have a real interest in being a copywriter and have some goals for being in the field. You can’t just hire anyone to do this kind of job–people who are passionate about writing and learning are always the best people to choose for this kind of job.
4. Make sure they have a decent availability.
Being available is a huge part of being a copywriter, remote or not. You need to make sure that the people you hire will have access to a computer at all times so that if you assign them something at the last minute, they will be able to complete it. It’s definitely a priority to make sure that the people that you hire are available to an extent that works for you.
5. Make sure they understand the commitment.
Being a copywriter is definitely a commitment. Copywriting isn’t like any other job. It takes a lot of effort and a lot of dedication. It also takes a lot of time and research. You have to be willing to sit down and really work on an assignment for an hour or two to polish it off.
Copywriting isn’t something that you can rush and do quickly. This is something that you have to put emphasis on as the manager of a team of copywriters. You need to make sure that the people you hire realize how much time they need to commit to this job before you hire them. Also, you need to make sure that they understand your vision for the team as the manager of it. What do you want your copywriters to accomplish? What do you want them to focus on as your new employees? Make all of this known beforehand, and you should have a great team of copywriters for your company!
No matter your reasons for hiring a copywriter, you’ve come to the right place. Our copywriters are ready to free up your time to focus on your business. We provide excellent copy that we guarantee you’ll be so impressed with that you’ll wonder why you were writing your own copy for so long.
Contact us today to learn more about how our services can come to your rescue!