Email marketing remains one of the most effective ways for you to connect with your audience. Whether you’re selling your product or services, distributing content, or just trying to raise brand awareness, marketing to your email list can get it done. What are some of the best practices for email marketing? What tactics can you … Read more
Email marketing remains one of the most effective ways to connect with your audience. You can send out regular updates and news, as well as debut new products and issue special offers. Thanks to the free email marketing software that is available, it’s never been easier to plan, execute and track your email marketing campaign. … Read more
It’s the time of year when most people are taking time off to spend with friends and family. Your office hours are probably limited, and the time you are in the office is focused on closing out a successful 2016. This is the best time, though, as a small business leader, to trust your team … Read more
Today is #givingTuesday, a day for Internet-goers around the world to seek out their favorite charity or non-profit and donate. Development and marketing departments have been working for months to promote their cause, with beefing up their Web sites a top priority. Why? When they asked themselves why SEO is important, they realized the same … Read more
With just slightly more than a month left in 2016, it’s time to start thinking about your 2017 plans, and the key marketing elements you’ll incorporate to increase your efficiency and create content that gets results for your business. Resolve to start taking action on each of these elements today, build them into your plan, … Read more
Business marketing isn’t everyone’s forte — which is why you can find countless marketing professionals, each with a different focus area. Some are specialists at social media marketing, others are skilled content marketers, and others are outstanding with outbound or inbound marketing. These are among the more than 131 kinds of marketing identified by one … Read more
Mission statements are the grounding, motivating factor in the non-profit world, where I spent 10 years of my career. They keep each person involved in the organization, from the donors and volunteers to the leaders and trustees, focused on the ultimate goal. A good mission statement clearly and succinctly states the reason for the organization’s … Read more
Have you checked your voicemail lately? I have to admit, the chances of me even listening to a voicemail anymore, especially from an unknown number, are slim to none. All too often, I’ll have a quiet moment to check a few messages, and will press play — to be greeted by a sales pitch that … Read more
While seasoned marketers and Internet writers have been hearing about content marketing for years, for many small business owners and managers, the phrase may sound new and intimidating. Five years ago, the Content Marketing Institute released a post describing the differences between content marketing and its younger, closer cousin, inbound marketing. Both rely on bringing … Read more
When it comes to content marketing, things change quickly and often. If you want to stay competitive, you need to know what direction marketers are taking to keep themselves and their clients’ brands relevant and trending. Fresh, high quality, consistent content will always be the prime driving factors in content marketing online, but there are … Read more