Business-to-business (B2B) marketing helps businesses save time, gain access to suppliers, increase sales, reduce costs and many other benefits. So, it can be an essential part of a business plan. Here are some great guidelines for creating a B2B marketing plan and getting it off the ground. Make a Plan You need a plan to … Read more
Owning a small business is an awesome experience that takes lots of hard work and energy to make successful. One of the biggest responsibilities you have as a small business owner is marketing your company. Whether you are a one-person operation or you have a staff to help you out, how you enforce your marketing … Read more
Marketing is the lifeblood of any small business. But, often small businesses have small budgets, and marketing campaigns can easily go by the wayside. But, there is an answer. Marketing does not have to break the bank. You can launch a successful marketing campaign and still have plenty of money left over for all of … Read more
If your ideal clients are other businesses, then learning how to market to them correctly is a must if you want your business to thrive. Without a good strategy, your company will struggle. It’s important to realize that marketing to other businesses often involves a much longer sales cycle and more education, than selling to … Read more
Social media was once an optional marketing channel for growing a business. Today, using social media to market your business is a necessity and can be one of the best, and most affordable strategies in your marketing toolbox. The downside is that it can be overwhelming to try and keep up with the ever-changing social … Read more
Here are the Lessons You’ll Learn in this Guide: 1. Top Marketing Tech Tools to Finish 2017 Strong You wouldn’t build a house without the right tools — so don’t build your marketing strategy without the right technology. We’ll break down the top 20 marketing technology tools on the market — and give you the … Read more
Here are the Lessons You’ll Learn in this Guide: Managing a B2B Campaign: The Basics & Beyond Start at the beginning with a business-to-business campaign. What are the leaders doing — and how can you take their work and apply it to your business? Using Premium Content in Business Marketing Premium content is a valuable … Read more
A while back, Gabe wrote a piece about Panera’s one-dollar profit booster. After the cashier took his order, he was asked if he would like to add a pastry for a dollar. Simple— yet profound. Gabe calculated that Panera could have made upward of $81,000 in net profit each day if only 30 percent of … Read more
What can a large company learn from a small non-profit? Not much, it would seem at first glance. When you break down certain areas, though, even the biggest company’s marketers can learn a few things from their non-profit marketing expert counterparts. I’ve spent more than half of my life working in various communication fields, and … Read more
It’s no hidden fact that technology has made marketing an ever-evolving, fluid part of marketing in today’s society. Social media, automation, e-mail campaigns, and new trends like virtual and augmented reality are changing the way even seasoned marketers are doing their jobs and spreading the word about their company’s products and services. That’s why many … Read more