Email marketing should be a priority for any business, whether it is brick and mortar or online. It’s not only cost-effective, but it’s one of the best ways to build a relationship with your customers and ultimately, increase sales. Surprisingly, many businesses today still aren’t using email marketing, and if they are, they aren’t using […]

Here are the Lessons You’ll Learn in this Guide: Managing a B2B Campaign: The Basics & Beyond Start at the beginning with a business-to-business campaign. What are the leaders doing — and how can you take their work and apply it to your business? Using Premium Content in Business Marketing Premium content is a valuable […]

The technical term for an email series from an entrepreneur to his or her following is the autoresponder series. Such is a sequence of related emails that can be put together as a course or series of practical helps or sales success stories. The idea is to give away valuable content with no strings. You […]

In 2012 Twitter changed their platform by allowing expanded tweets to companies who would partner with them. Prior to this everyone and all businesses were restricted to 140 characters. This forced you to be more succinct with your posts and it kept things short. This also made it difficult to gain interest in your business. […]

Keywords are the dynamo that powers search engine optimization (SEO). When you create content to post, you need to make sure you are putting the right keywords in the title, the actual text of the content, and of course any promotional posts you may add as well. How do you know what keywords will yield […]

Search Engine Optimization (SEO) rules are always changing, but this time, things are a little different. SEO is changing all the time–practically every time we turn around, things are a little different when it comes to this aspect of the Internet. Most of the time, a change in the way that SEO works simply means a […]

Digital marketing campaigns are an integral part of your business operations. One aspect of this type of marketing campaign is pay-per-click (PPC) advertising. It provides you with an excellent opportunity to increase your reach within a target market segment. As a new target audience gains exposure to your promotional message, your brand awareness also increases. […]

Blogging is fun! It’s a great way to be creative and to educate people on a wide variety of topics. If you have your own business, blogging is especially important. You will be able to educate your consumers by blogging about your products and what services you offer. The trick to blogging is this: You […]