Business-to-business (B2B) marketing helps businesses save time, gain access to suppliers, increase sales, reduce costs and many other benefits. So, it can be an essential part of a business plan. Here are some great guidelines for creating a B2B marketing plan and getting it off the ground. Make a Plan You need a plan to … Read more
Owning a small business is an awesome experience that takes lots of hard work and energy to make successful. One of the biggest responsibilities you have as a small business owner is marketing your company. Whether you are a one-person operation or you have a staff to help you out, how you enforce your marketing … Read more
As a business owner, you need to take advantage of every opportunity you have to help your business succeed. Having strong marketing is crucial to making sure people are aware of your company and are using it whenever they can. In today’s digitally-driven society, using social media outlets as a marketing tool is a must. … Read more
Marketing is the lifeblood of any small business. But, often small businesses have small budgets, and marketing campaigns can easily go by the wayside. But, there is an answer. Marketing does not have to break the bank. You can launch a successful marketing campaign and still have plenty of money left over for all of … Read more
These days, social media is everywhere. It has permeated all aspects of our lives, as evidenced by the fact that billions of people use social media on a regular basis. Thus, it makes sense for businesses to utilize these platforms for marketing purposes. But are you one of the few falling behind? Although it seems … Read more
When it comes to marketing your business, one of the most overlooked methods that people forget is networking. Yes, various marketing techniques can yield excellent results, such as SEO and email, but networking is going to help you develop stronger connections that will last. However, how can you make sure that you’re doing everything you … Read more
Email marketing should be a priority for any business, whether it is brick and mortar or online. It’s not only cost-effective, but it’s one of the best ways to build a relationship with your customers and ultimately, increase sales. Surprisingly, many businesses today still aren’t using email marketing, and if they are, they aren’t using … Read more
If your ideal clients are other businesses, then learning how to market to them correctly is a must if you want your business to thrive. Without a good strategy, your company will struggle. It’s important to realize that marketing to other businesses often involves a much longer sales cycle and more education, than selling to … Read more
It’s the time of year when most people are taking time off to spend with friends and family. Your office hours are probably limited, and the time you are in the office is focused on closing out a successful 2016. This is the best time, though, as a small business leader, to trust your team … Read more
With just slightly more than a month left in 2016, it’s time to start thinking about your 2017 plans, and the key marketing elements you’ll incorporate to increase your efficiency and create content that gets results for your business. Resolve to start taking action on each of these elements today, build them into your plan, … Read more