The Changing Face of Business Marketing: Why You Need to Be Innovative to Succeed

Here’s What You’re Going to Learn in This Guide: Getting a Handle on Inbound vs. Outbound Business Marketing Inbound, outbound, B2B, B2C: the business marketing subcategories seem to be endless. In this section, we’ll look at each of those four categories while learning how to make them work for your business. Making the Web Work: … Read more

Unlocking the Power of the Perfect Keyword

Keywords are the dynamo that powers search engine optimization (SEO). When you create content to post, you need to make sure you are putting the right keywords in the title, the actual text of the content, and of course any promotional posts you may add as well. How do you know what keywords will yield … Read more

Our Predictions for Google’s New SEO Rules

Search Engine Optimization (SEO) rules are always changing, but this time, things are a little different. SEO is changing all the time–practically every time we turn around, things are a little different when it comes to this aspect of the Internet. Most of the time, a change in the way that SEO works simply means a … Read more

Reach the Peak: Coordinating Your Marketing Efforts

Reach the Peak: Coordinating Your Marketing Efforts

Marketing gives you the opportunity to reach a new target market segment while building deeper relationships with your current customer base. You can promote a new product or service, offer a promotional discount on a favorite product or share insight into how your service solves a problem for your target market audience. Coordinating your marketing … Read more

Always Leave Them Wanting More: Adding Value to Your Blog

Always Leave Them Wanting More: Adding Value to Your Blog

Your blog is pretty valuable real estate online. It is a place where you can connect and engage with your clients and customers along with those that are looking to potentially use your service. The problem is that the Internet is chock full of lots of other blogs and content sources that are vying for … Read more

How Smartphones Demand Your Website become Mobile Optimized

How Smartphones Demand Your Website become Mobile Optimized

The internet is changing, and so is the way that people access it. We’re not tied down to desktop computers or laptops anymore. Now, the internet can be accessed by everything from phones to gaming devices to watches. Because of this change, it’s essential for your business that your website becomes optimized for devices like … Read more

SEO in a Nutshell: 3 Basic Concepts to Better Understand SEO

SEO in a Nutshell: 3 Basic Concepts to Better Understand SEO

Search engine optimization or SEO is one of those topics that can make some business owners feel like their heads are going to pop trying to learn everything they can about it to take advantage of their web content. There is a lot of information online about SEO, and it can seem pretty overwhelming when … Read more

Which Social Media Channels are Right for Your Business?

Which Social Media Channels are Right for Your Business?

Okay, so you’ve decided to create a website for your business. What now? Where to start? How do you get your company’s name out into the world and generate some excitement about your new website? Social media is an excellent way to engage with existing customers, grow your customer base, and help build customer loyalty. … Read more