More Than Small Talk: The Importance of Getting to Know Your Employees

One of the most important aspects of being a leader is knowing your employees or team members. In order to be a leader, you need people to follow you. Knowing your team members and showing a real appreciation for them and their personalities, wants, needs, and work styles will build a sense of trust and … Read more

How Podcasts Generate Higher Customer Engagement

How Podcasts Generate Higher Customer Engagement

You’ve probably utilized things like Facebook, Twitter, LinkedIn, and email marketing to make strides with engaging your audience with great content. Have you considered what podcasts can do to support your content marketing strategy? If not, it’s time to get familiar with podcasts. They are an excellent way to promote your brand while being entertaining … Read more

The 7 things you Need to Start Posting on Social Media Today

The 7 things you Need to Start Posting on Social Media Today

While most business leaders know that they should be posting on social media, the real question they have is what they should be posting. Social media etiquette and best practices seem to be in a constant state of change, so one of the best things you can do as a business leader is staying educated … Read more

Finding Copy in Everyday Life

Finding Copy in Everyday Life

One of the biggest struggles of keeping fresh content up on your business’s blog is not always creating the content but coming up with the topic of the content. We all know the importance of keeping our blogs updated, but what if there was an easier way to do it? It’s possible that your content … Read more

Experience Higher Customer Engagement with Video Marketing

Experience Higher Customer Engagement with Video Marketing

Many marketers and companies have jumped on the video bandwagon and are incorporating videos in their websites and email marketing. Social media platforms have made it easier to post video content and ads, and videos are more accessible on mobile devices, too. A recent study conducted by ReelSEO found that out of 600 marketers, 93% … Read more

Lead the Way: How An Active Blog Generates Leads

Lead the Way: How An Active Blog Generates Leads

We all know an active blog is an essential part of your business’s content marketing strategy. Having one can improve your search rankings, help develop your company’s brand, build a relationship with your audience, and set you apart as an industry expert. However, did you know that an active blog can also generate leads for … Read more

The 5 Most Effective Content Marketing Strategies

The 5 Most Effective Content Marketing Strategies

Content marketing is a viable tool to use to bring interest to your service or product for any company. Most companies use content marketing without even realizing that they are marketing themselves thanks to the popularity of social media and blogs. Creating a content marketing strategy will help you to better harness your content marketing’s … Read more

Learn How to Make a Sale Through Email Marketing

Learn How to Make a Sale Through Email Marketing

Email marketing has the potential to reach considerably more prospective customers than any other marketing campaign. Everyone has an email address while not everyone is active on social media or reads their postal mail that arrives in their physical mailbox each day. You can capitalize on this by developing an effective email marketing message that … Read more