Advertising is a marketing practice that places your promotional messages in front of a target market audience. It is a way to increase your brand awareness as new consumers may come into contact with that message and want to learn more about your product, service or company. Mobile advertising is a platform that is gaining … Read more
One of the most important aspects of being a leader is knowing your employees or team members. In order to be a leader, you need people to follow you. Knowing your team members and showing a real appreciation for them and their personalities, wants, needs, and work styles will build a sense of trust and … Read more
Unlike a local storefront where customers are typically neighbors and friends, potential customers in today’s market are located around the world, checking out information via the Internet and making purchasing decisions based on their individual research rather than sales presentations. As a result, the way businesses market their products and services online is more important … Read more
Email marketing has the potential to reach considerably more prospective customers than any other marketing campaign. Everyone has an email address while not everyone is active on social media or reads their postal mail that arrives in their physical mailbox each day. You can capitalize on this by developing an effective email marketing message that … Read more
Okay, so you’ve decided to create a website for your business. What now? Where to start? How do you get your company’s name out into the world and generate some excitement about your new website? Social media is an excellent way to engage with existing customers, grow your customer base, and help build customer loyalty. … Read more
Small businesses always need to look for every advantage available to them to compete with their often-larger competitors. For many, they may be ignoring one of the most beneficial advantages available to them: outsourcing. Outsourcing as a general word tends to have a poor connotation in the United States as many people see that word … Read more
Because email marketing is so underutilized, many people don’t realize that, more often than not, your email may not even get delivered. Now, this list isn’t for the faint of heart. These methods are for those who wish to utilize email marketing to its full extent and want to make sure that they are not … Read more