These days, it seems like everybody has a podcast.
Whether you are a therapist giving out relationship advice, a bookworm with a literary podcast, or a comedian sharing your latest jokes, there is a podcast for everyone.
As of 2021, over 850,000 podcasts are available online, with over 48 million episodes. With that, it’s safe to say there is a podcast for just about any topic you can think of.
However, this doesn’t mean every podcast out has been successful. In Actuality, a good portion of these podcasts will most likely podfade, because they’ve simply missed the mark on the basic fundamentals necessary to reign listeners in.
So, what is one of the biggest contributing factors that determine the success of your podcast? Your topics.
When you’re first starting out, it can be difficult to determine what podcast topics will be the most successful. You want to make sure you’re providing content that people will want to listen to, but you also don’t want to box yourself in too much. The key is finding a balance between the two.
In this article, we’ll share 18 of our most engaging podcast topic ideas, and provide you with some tips on how to come up with topics of your own. So stay tuned!
Are Podcasts Still Popular Today?
Sure, there are a ton of podcasts out there — but how many people are actually listening?
Based on an annual study conducted by Edison Research and Triton Digital, The Infinite Dial, 116 million Americans listen to podcasts monthly. That’s 41 percent of the U.S. population.
Those are some impressive numbers, but what does this mean for podcast creators?
The answer, quite simply, is that there’s a big opportunity for podcasting
Podcasts are a great way to connect with an audience on a personal level. And with so many people now listening to podcasts, there’s a good chance you can find an audience for your show.
As long as your podcast is interesting, informative and entertaining to your target audience, you should be able to find success.
At Business Marketing Engine, we can help you create a podcast that will reach your target audience and help you achieve your business goals.
Contact us to learn more about podcasting and how we can help you get started!
Top and Trending Topics in 2022
So what’s hip and with it in 2022? Here are some of the most popular podcast topics that are sure to be a big hit:
Mobile Phones and Gadget Review
Mobile phones and gadgets are always evolving, so it’s no surprise that there are tons of great podcast topics related to them.
People have a general interest in staying up-to-date on the latest devices, features, and trends, so a podcast about mobile phones and gadgets can be very successful.
Reviewing these products will help listeners make informed decisions about which ones to buy, and also provide entertainment value.
Latest Technology
As we just mentioned, people love learning about the latest technology out there. So a podcast on this topic would be great!
You could discuss things like the newest phones, tablets and laptops, or even go deeper into the tech world by talking about things like the newest software, AI or app developments.
These are great podcast topics because it’s always changing and evolving, so there will always be something new to talk about.
Expert Advice
Podcasts are an amazing platform for experts to share their knowledge and insights on various topics.
If you’re looking for podcast topics that are sure to engage and inform your audience, sharing your reliable and unique perspective is a great way to establish credibility and build trust with your listeners. It’s also a great podcast topic for students who are looking to learn more about their area of study for a project.
Social Media Trends
Almost everyone is on social media. Which makes it a highly relevant topic to discuss on podcasts.
There are so many trends that come and go on social media, that it can be hard to keep up. But that’s what makes this topic so interesting!
From discussing viral memes, a controversial social media post or interviewing an influencer, there are endless possibilities for episodes on this topic that’ll engage your audience and get them talking.
Online Gaming and Streaming
Online gaming and streaming have blown up in recent years, with popular games like Fortnite, Apex Legends and Call of Duty being played by popular Twitch streamers with tens of thousands of viewers.
With this broad of an audience, your podcast is sure to get some traction if you can provide interesting and insightful commentary on the games, the players and the industry as a whole.
NFT and Crypto
Other topics that are getting a lot of buzz lately are NFTs and cryptocurrency. Many people are interested in learning more about these topics, whether they are experts already or want to get started with investing.
These are great topics to use for your podcast because they are very timely and there is a lot of news and information to share. You can interview experts on these topics and discuss the latest developments with your listeners.
Interviews (Famous People/Celebrities)
If you really want to boost your podcast views, interviewing famous people or celebrities is a great way to do it.
People love getting insight into the lives of others, especially from the big figures that they look up to. Having a candid conversation with someone who is in the public eye can be very captivating, so make sure to use this type of content to your advantage.
True Crimes or Vices
We all have that one friend who is obsessed with Law & Order. True crime and vices hold many people’s interest because they are often dark, mysterious and unsolved.
For your podcast, you can investigate and report on local crimes, interview victims or offenders, or explore different aspects of the criminal justice system.
Your podcast could also focus on vices such as gambling, drinking, smoking, or other addictions. You could interview people who have overcome their addiction, or those still struggling with it. This can be highly valuable to listeners who may be going through the same thing.
Book Reviews
If you’re the type to immediately want to discuss a book you just finished, doing episodes where you review the books you read can be a great option for you.
On your podcast, you can not only review the book but also interview the author or other experts on the book’s topic.
This type of podcast is perfect for avid readers who are looking for good book recommendations or to learn more about the themes and messages in the books they’re reading.
Startups
Listeners who are interested in business and entrepreneurial topics will enjoy podcasts that discuss the latest startups.
No matter the industry, there’s a startup out there shaking things up and your podcast can be the place to discuss it.
You can interview the people behind the startups, review their products or services, and give your listeners the inside scoop.
Current Events
There’s always something going on in our world, and chances are your listeners are interested in hearing about it on your podcast.
You can use current events as a jumping-off point for all sorts of topics, from politics to pop culture. And since current events are constantly changing, you’ll never run out of things to talk about!
Local Restaurants and Cuisine
This podcast topic is for the foodies out there who love to try new things and explore different cuisines. Your podcast can discuss everything from reviewing new restaurants in town to home cooking and trying new recipes.
Fashion News and Trends
For those interested in all things fashion, doing a podcast episode on the latest fashion news and trends is a great way to become a relevant voice in the fashion world.
You can discuss runway shows, new designers, who’s wearing what, and anything else related to fashion. It’s a great way to show off your personal style and get people talking about what’s new in the industry.
Home Renovation
Home renovation will always have an audience because people are constantly updating their homes.
There are many different ways you can update your home — it’s a broad topic that will always have something new to discuss. You can talk about anything from the different ways people update their homes, to the cost of a home renovation or even simple DIY alternatives.
Fitness and Workout
To reach those interested in their physical health, a podcast on fitness and workout techniques could be very successful. On your podcast, you can explore new workouts, healthy foods, and tips on how to stay motivated.
Healthy Living and Wellness
Much like fitness, people love getting inspiration from others on how to live a healthier lifestyle. Whether it’s their physical health, mental health or spiritual health.
Your podcast can cover things like mindfulness, how to eat healthy on a budget, staying active as you age and so much more. You can interview experts in the field, or just have open discussions with your co-hosts about your own journey to wellness.
Personal Development
Some of the best podcasts out there cover personal development topics. People are always looking for ways to improve themselves, so offering your own personal development insights and inviting guest experts onto your show to discuss these topics is a great way to serve your audience.
And, since personal development is such a broad topic, you can really tailor your show to fit your own interests and expertise. Whether you want to focus on productivity tips, relationship advice or simply inspiring stories of growth and change.
Travel
Lots of people are interested in travel and there are many different directions you can take this topic for your podcast. You could do a podcast about solo travel, or traveling on a tight budget. You could interview people who have interesting stories about their travels. The possibilities are endless!
How To Choose A Good Topic for a Podcast
Now that you have loads of inspiration to work with, it’s time to learn how you can come up with your own good podcast topics. Here is our guide that will help get your creative juices flowing and attract listeners.
Evaluate your areas of interest and expertise
The best way to generate good podcast topics is by starting with yourself. What are you passionate about? What do you love talking about?
When it comes to generating content, the sky is the limit. Even the most random podcast topics can get a lot of traction. However, try and be as specific as possible when thinking of your niche. Once you have a better understanding of your strengths, it will be much easier to produce quality content.
Consider your target audience
Who are you trying to attract with your podcast? This is an important question to ask yourself when coming up with topics, as you want to make sure that your content is interesting and engaging for your target audience.
If you’re unsure of who your target audience is, take some time to consider what type of person you think would be most interested in your podcast. Once you have a better understanding of who your target audience is, you can begin to brainstorm ideas for topics that would be the most relevant.
Make your podcast topics unique and Interesting
There are a lot of podcasts out there, so you need to make sure that your podcast stands out from the rest. One way to do this is by choosing a topic that is not only unique but also interesting and relevant to your target audience. Ask yourself, why would someone want to listen to my podcast? What can I offer that other podcasts can’t?
When you complete this process, you should have a clearer understanding of what your podcast is about and who your target audience is. This will make it easier to come up with topics for future episodes and ensure that your content is engaging and relevant.
If you’re looking to increase lead generation and sales, a podcast may be the perfect tool for you. A podcast can give your business the increased credibility and authority it needs to stand out from the competition.
Once your target audience is engaged with your show, they will be more likely to engage with your sale offers. You can even have prospective clients on your show as guests to establish a powerful connection with them and facilitate the sales process.
At Business Marketing Engine, we’ll help you create a successful show that engages potential leads and converts them into customers.
Contact us today for top-of-the-line, customized marketing services for your unique business.