As a business owner, you need to take advantage of every opportunity you have to help your business succeed. Having strong marketing is crucial to making sure people are aware of your company and are using it whenever they can. In today’s digitally-driven society, using social media outlets as a marketing tool is a must. However, many business owners make the mistake of advertising on one social media outlet and forgoing the others. Keep reading to learn why your best course of action is to go a step further and market your business on several social media sites and how to do it successfully.
Why Market on More Than One Social Media Site?
There is no mistaking that social media is a great marketing tool for any business. It is an easy, fast and effective way to reach out to your customer base where they are already spending a significant portion of their time. It is easy to choose one social media site and stick with it all the time. However, doing so means that you will neglect entire segments of your target audience. The point of advertising through social media is to create a wider online community, and ultimately increase your search engine rating. However, that does not mean you need to create advertising for every social media outlet out there. Focus on the ones that fit both your business and your target audience and stick with those.
Tips for Managing Advertising on Multiple Social Media Accounts
The idea of managing advertising on multiple social media accounts can seem daunting to any business owner who is not extremely fluent in social media marketing practices. But, following these tips can set you down the road to success regardless of your experience with social media advertising:
Use dashboards and tools
There are tons of tools out there to help you be a social media marketing guru. Take time to sift through them to see which ones have features that best suit your needs. Here are some great options:
- Buffer Publish helps you manage all of your social media accounts from one central location.
- SumAll helps you pull in data and insights from all of your accounts.
- Buffer Reply lets you engage with your social media audience from one streamlined inbox.
- Nuzzel allows you to cut down on the number of times you have to visit each network individually, saving you time and effort.
- Buzzsumo shows you how your content is spreading.
- Buzzsumo Monitoring tracks social shares and emails you the names of companies that appear in highly-shared posts.
Add Social Media Profiles to Your Dashboard
Adding social media profiles to your dashboard will allow you to manage everything from one location. Being able to access everything in one location makes the entire process streamlined and more efficient. You will be able to get your social media marketing done faster, and without a hassle so you can spend your time on other endeavors for your business.
Create Original Posts for Each Social Media Platform
Every social media platform is different and attracts different audiences. Each platform’s audience will expect something different from you, and you do not want to disappoint anyone. Further, there are different strategies for creating the perfect captions and posts on each platform, so you need to be conversant in how best to create content for each site and act accordingly.
Schedule Your Posts in Advance
Scheduling your posts in advances has multiple benefits. First, it helps you save time because you can batch your posts together and share them at various times throughout the day. It also enables you to maintain a consistent publishing schedule, so you can be assured you always have good content in the pipeline.
Engage With the People who are Engaging With Your Posts
You can assume with great certainty that the people who are engaging with your posts are interested in what your company has to offer. They are a captive audience who will likely respond to your outreach. So, when someone engages with your posts by providing a comment about it, take the time to reply sincerely. Doing so may just win you a customer for life.
Have a Benchmark to Compare Your Statistics to
You absolutely must track and analyze your social media marketing results for every platform you use. Rather than tracking your results on a weekly basis, set a benchmark from which to measure the results. Having a benchmark is a great way to measure performance over time.
Automating tasks allows them to work whether or not you are paying attention to them. Automating your tasks is a great way to manage multiple social media profiles because you can easily sync the apps, so they work in tandem with each other.
If you would like more information about marketing your business on multiple social media sites or would like help getting started, check out Business Marketing Engine today. We can help get you to where you want to go.