How to Market Your Business on Different Social Media Platforms

As a business owner, you need to take advantage of every opportunity you have to help your business succeed. Having strong marketing is crucial to making sure people are aware of your company and are using it whenever they can. In today’s digitally-driven society, using social media outlets as a marketing tool is a must. … Read more

Always Leave Them Wanting More: Adding Value to Your Blog

Always Leave Them Wanting More: Adding Value to Your Blog

Your blog is pretty valuable real estate online. It is a place where you can connect and engage with your clients and customers along with those that are looking to potentially use your service. The problem is that the Internet is chock full of lots of other blogs and content sources that are vying for … Read more

How Podcasts Generate Higher Customer Engagement

How Podcasts Generate Higher Customer Engagement

You’ve probably utilized things like Facebook, Twitter, LinkedIn, and email marketing to make strides with engaging your audience with great content. Have you considered what podcasts can do to support your content marketing strategy? If not, it’s time to get familiar with podcasts. They are an excellent way to promote your brand while being entertaining … Read more

How Being Social on Social Media Generates Sales

How Being Social on Social Media Generates Sales

Thanks to the increased popularity of social media sites amongst all age groups, it’s a great place to promote your business, develop your brand, and increase your profits. However, setting up your profiles and participating infrequently isn’t going to get you anywhere in terms of attracting customers and making sales. To generate profit through social … Read more

Experience Higher Customer Engagement with Video Marketing

Experience Higher Customer Engagement with Video Marketing

Many marketers and companies have jumped on the video bandwagon and are incorporating videos in their websites and email marketing. Social media platforms have made it easier to post video content and ads, and videos are more accessible on mobile devices, too. A recent study conducted by ReelSEO found that out of 600 marketers, 93% … Read more

5 Things to Consider When Conducting Market Research

5 Things to Consider When Conducting Market Research

Engaging in market research is an effective way to test a product or service out before releasing it to the market for sale. Your market research results work to pinpoint the markets you need to be targeting with your product or service. It identifies how that market prefers to receive information and allows you to … Read more

5 Benefits of Hosting a Social Media Contest

5 Benefits of Hosting a Social Media Contest

Every business needs to be active on different social media channels. How can your company be more active on social media? Post different types of social media content regularly. One of the best ways to have a strong online presence is to host a social media contest. Everyone from the big brands to an entrepreneur … Read more