The BME Blog
Your destination for expert marketing, technology and leadership education.
10 Creative Techniques for Effective SEO Copywriting
Ever wondered how some content ranks higher on search engines while other posts seem to disappear? That’s the magic of SEO copywriting! It’s more than just inserting keywords – it’s…
Paid Search vs. SEO: Which is Best for Your Website?
Anyone who runs their own business has heard the terms paid search and SEO. But what exactly are…
Paid Ads 101: A Comprehensive Guide For Business Owners
Have you ever Googled a specific service only to view a results page packed with businesses offering those…
8 Critical Google Ads and PPC Stats You Shouldn’t Ignore
Pay-per-click or PPC ads remain at the pinnacle of the best marketing tools for businesses worldwide. PPC offers…
Social Media Ads: 7 Reasons You Need Multiple Platforms Today
Social media platforms have proven themselves powerful marketing arms for businesses worldwide. Unlike traditional advertising solutions, social media…
4 Easy Steps to Remove Bad Links on Your Website
Did you know three of 10 SEO professionals intentionally hurt competitors’ websites using spammy links? That puts a…
103 Key Google Ranking Factors (Out of 200+ Known)
Marketing your business is essential for generating quality leads and improving online visibility. Google’s algorithm, however, is constantly…
SWOT Analysis: Definition, Tips and Examples
Understanding how your business stacks up against the competition help you stay ahead of the curve. Market trends…
Do You Have True Financial Control?
What is financial control? When we talk about financial control, what we’re talking about is knowing — and…
Introducing Your Silent Salesperson
Sales are the heartbeat of a business. If it’s going to thrive, you’ve got to make sales. This…
How to Give Your Business The Voice it Deserves
When it comes down to it, the formula for success is actually just as simple as it was twenty years ago. It’s just been hidden away, but I’m going to show you (and remind you) how it works today.
5 Reasons Why Internet Marketing SEO is Important for Your Small Business
You have a lot going on as you’re running your business each and every day. Concerning yourself with…
How to Get Your Business Noticed on Social Media
Social media is a great way to connect with people. It has quickly expanded from a place where…
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The Top 5 Things Your Customers Want to Read in Your Blog
If you have a blog set up on your business’s website, you are off on the right foot….
Social Media is the New Water Cooler Conversation Spot
Social media platforms like Facebook, LinkedIn, and Twitter have changed the way that businesses interact with their customers….
How Being Social on Social Media Generates Sales
Thanks to the increased popularity of social media sites amongst all age groups, it’s a great place to…
Sometimes the Nice Business Guy Comes in First
You’ve probably heard that saying that nice guys finish last when it comes to women and life. Although…
Podcasts Paint a Picture of Your Commitment to Customers
Your business probably has a blog, Twitter account, and a Facebook page, but do you need a podcast?…
How Video Marketing Personalizes Your Business
Customers are highly connected digitally, so innovations in marketing strategies are necessary to keep up with them. Marketing…
Business Marketing: 20 Do’s and Don’ts
Marketing a business is a tricky mix between science and art. Sure, there are proven methods that can…
5 Tools Everyone In The Marketing Industry Needs to Use to Get Ahead
Craftsmen are only as effective as the tools at their disposal. Whether you are building houses or a…
Do You Have True Financial Control?
What is financial control? When we talk about financial control, what we’re talking about is knowing — and…
Easy Solutions for Workforce Issues You Might Be Facing in Your Business
Workforce issues are something every small business owner must face. How a business owner deals with these problems…
What Does It Really Mean to Be an Entrepreneur
The word “entrepreneur” gets bandied around a lot. But, many people use it freely without truly understanding exactly…
What to Know About Workforce Solutions When You Own Your Own Business
Owning your own small business is a monumental accomplishment. But all your hard work can fall apart in…
How to Improve Your Life with Affordable Search Engine Optimization Services
Over the past few months, we’ve been talking about SEO. From the immediate benefit of boosting your brand…
Make the Connection Between Cheap SEO Services and Content Marketing With These 3 Tips
Last Monday night was a sad one in northeast Ohio — but a great one for anyone targeting…
5 Affordable SEO Company Tips to Boost Your Holiday SEO
It seems like yesterday that we were just buying roses and necklaces for Mother’s Day — even though…
5 Tips Professional SEO Services Use to Write Killer Content
Back in my college days, the group Switchfoot came out with a song called “Adding to the Noise.”…
3 Search Engine Optimization Agency Tricks You Need for a Strong SEO Summer
School is finally out and, chilly northeast Ohio weather aside, “summer” vacation is upon us. The next ten-or-so…
Tell Me, Really: Why Is SEO Important — and Was It Always?
Have you ever wondered, “why is SEO important?” Sure, you’ve heard about it. I’ve been writing about it…
How to Achieve Long Term Success with Small Micro Steps
Are you stuck trying to get motivated? This simple approach has been very successful for me over the…
The Changing Face of Business Marketing: Why You Need to Be Innovative to Succeed
Here’s What You’re Going to Learn in This Guide: Getting a Handle on Inbound vs. Outbound Business Marketing…
How to Improve Your Life with Affordable Search Engine Optimization Services
Over the past few months, we’ve been talking about SEO. From the immediate benefit of boosting your brand…
Make the Connection Between Cheap SEO Services and Content Marketing With These 3 Tips
Last Monday night was a sad one in northeast Ohio — but a great one for anyone targeting…
5 Affordable SEO Company Tips to Boost Your Holiday SEO
It seems like yesterday that we were just buying roses and necklaces for Mother’s Day — even though…
5 Tips Professional SEO Services Use to Write Killer Content
Back in my college days, the group Switchfoot came out with a song called “Adding to the Noise.”…