Social media platforms have proven themselves powerful marketing arms for businesses worldwide. Unlike traditional advertising solutions, social media grants businesses a captured audience through powerful algorithms. By using social media ads, companies manage to promote their solutions and reach audiences in ways not previously possible.
Undoubtedly, the rise of social media marked a new era for marketing and advertising. Even without paying for ads, businesses can utilize social media to remain active and engage with their audiences.
While social media platforms for marketing remain viable tools, many entrepreneurs fail to maximize the vast potential of social media. Too often, businesses limit themselves to one or two platforms. Unfortunately, skimping on expanding your network may bottleneck your marketing efforts, keeping you from desired results.
Today, having platforms to engage with audiences and run social media ads is necessary for success. And in this article, we’ll share seven reasons why you need multiple platforms in 2023.
Essential Social Media Ads Statistics
There’s no denying the marketing prowess of social media and social media ads. And if you’re unconvinced that social media ads work, the numbers don’t lie. Below are some statistics that demonstrate how social media advertising impacts businesses.
First: social media dominates online activities worldwide.
According to Statista, there are approximately 4.26 billion social media users across platforms today. They project this number to uptick and reach six billion by 2027. That means your audience is most likely on Facebook or Instagram, scrolling through their feed.
Insider Intelligence adds that people spend an average of 95 minutes daily on social media. In other words, online multimedia platforms offer a captured audience for businesses— we have to maximize our usage.
Second: Facebook and Instagram remain the top two social media platforms for business
In Statista’s recent publication, professional marketers use Facebook social media for business ads the most. Nine out of 10 survey participants agreed. Instagram is the second-best platform. These two platforms are popular across businesses and industries.
It’s no surprise if you use Facebook and Instagram for your business. However, recent years hint that this trend might change. For instance, TikTok experienced a 105 percent growth rate from 2020-2021 and counting!
Other social media platforms are on the rise, and with their popularity comes the strength of their social media ads.
Third: the average person uses seven different social networks.
Facebook is no longer the name of the game. GWI reports in their 2023 latest trend that the average person uses seven social media platforms. That opens up more doors to reach audiences who may need to be present on your platform.
Here are social media platforms for marketing you must look out for. This data comes from their growth rate percentage in the previous years:
- TikTok (105.4 percent)
- Reddit (40.3 percent)
- LinkedIn (10.4 percent)
- Instagram (9.9 percent)
- Twitter (4.2 percent)
- Facebook (4.1 percent)
- YouTube (not a social media site, but another platform to watch out for!)
Publishing social media ads on these platforms can be daunting because of the mastery learning curve. But that’s fine when you work with a full-service marketing agency that knows how these platforms work, like us.
Business Marketing Engine can help elevate your business against competitors using tried-and-tested practices in social media advertising. Expand your social media reach and work with us to dominate your business. Book a call to discover how we can help you.
7 Reasons to Create Multiple Social Media Platforms for Marketing Campaigns
If you’re looking for reasons to expand your social media expertise, we’ll give you seven! Read them below:
Reach More Audiences
Contrary to popular belief, only some people in your audience are on Facebook. Recently, we have observed the Gen Z market staying away from Facebook. The social media giant caters to people belonging to the millennial, Gen X and boomer age groups. If you’re selling products teens would like, you may not maximize your market if you stick with Facebook.
The same principle applies to all other social media networks. Creating multiple social media platforms allows you to reach the vast extent of your market. Besides, it’s improbable that your market concentrates on more than one channel. You need multiple channels to run social media ads that target key demographics.
Building an online presence on multiple platforms maximizes your outreach potential. This ensures no one is left out of your campaigns, opening your brand to more opportunities.
Improved Online Visibility
Here’s today’s marketing standard: if you’re invisible, you’ve already lost the war.
Search engine optimization makes visibility possible. With search engines dominating the marketing scene, you want to remain relevant and on top of online queries. And being visible on multiple social media platforms is a building block for increased search optimization.
Allow us to explain why.
Social media sites are some of the most authoritative websites on earth. High-quality accounts bearing high-quality content on socials turn up with better search rankings. One Google search and they appear atop search engine result pages.
Remember that social media accounts are content hubs, and SEO runs on content. You increase your business’s SEO value by actively posting quality content on social media. All of this schema works to improve your online visibility.
Use of Different Media Content
Each social media platform offers different opportunities for content and engagement.
For instance, YouTube is perfect for videos, while Instagram works best with social media ads bearing images and visuals. Reels are also becoming increasingly popular on Facebook as more people engage with them, compared with text-based content. However, for platforms like Twitter and LinkedIn, short-form text-based posts are better for cultivating engagement and traction.
Businesses can create an engaging social media presence by using various platforms and content types. The suitable format and content will find the correct audience. This also allows businesses to experiment with multiple marketing strategies to determine the best.
Here’s the thing: creating content for various platforms can be a little time-consuming. You may repurpose a single content into different formats appropriate for the platform.
Rejected Ads
Businesses need to be aware of the different policies for social media ads on each platform. Some platforms might reject an ad, which can be extremely costly in terms of time and resources. Worse, you may incur penalties and suspensions, barring your ability to publish advertisements on the platform.
If you rely on a single platform for your social media ads, suspension can block your revenue stream. This will negatively impact your profitability, creating an undesirable dry spell for your company.
Having multiple platforms gives businesses more options for running successful advertising campaigns without the fear of rejection.
Moreover, businesses can use analytics from one platform to inform their strategies on another. This will save time that would have been spent manually testing different marketing techniques.
Multiple channels enable businesses to get more data points which help develop comprehensive strategies across other platforms.
The Recent Decline of Meta Platforms
Facebook remains the social media giant. But its ranking is more fickle today than ever. Facebook still enjoys increased users, which translates to monetary value. The past months demonstrated Meta group of companies at its weakest.
For instance, the move for virtual and augmented reality during the height of the pandemic affected their performance. In February 2022, Meta experienced $240 billion off its market value, affecting their global perception.
Fewer younger generations of users are engaging with Facebook compared to years ago. Even Zuckerberg feels the sting of TikTok’s rise. Today, TikTok enjoys 1 billion monthly active users, but this platform may soar above Meta soon.
Get Ahead of the Competition
Here’s the thing: your competition is already pursuing other social media platforms. If you deliberately concede to expanding your reach, it’s an unquestionable admission of defeat.
Additionally, a noticeable drop in lead generation often follows when businesses neglect to stay ahead of the curve.
Competition is about more than just keeping up with the Joneses anymore. It’s about staying one step ahead and being able to anticipate what your competitor is going to do next. A multi-platform approach can help you gain an edge over your competition.
Consumer Neuroscience
People are less attentive and easily distracted more than ever. Their gaze glides across the room as soon as they see something shiny and worth picking.
Consumer neuroscience tells us that people’s attention is drastically declining. Such is the reason for having different social media platforms at once.
Moreover, we can only secure sales when our social media ads emotionally connect with the right people. That includes creating high-quality ads using the desirable format for a given platform. For instance, writing long-form copy wouldn’t work on TikTok. Similarly, 10-second reels on LinkedIn will have less impact than on Facebook.
You stay ahead of consumers and their buying habits when you operate on multiple social media platforms.
The question is: do you have the skills and workforce to utilize all major social media platforms? If you need help, we are here to serve you.
Business Marketing Engine is here to support you in all your marketing efforts. That includes creating high-quality social media ads on the most profitable platforms. Using tried-and-tested marketing strategies and consumer-centric campaigns, we can help you come out on top of your industry.
Book a call to learn more.