10 Ways You Can Attract High End Clients That Will Pay for Your Premium Product or Service

Expanding your client base beyond your current demographic is exciting, especially when you’ve been in business for a while. You’re ready, and you know your product is ready — but are your clients? It can be difficult to understand how to reach beyond your current client base without alienating your established clients, while still appearing … Read more

The 7 things you Need to Start Posting on Social Media Today

The 7 things you Need to Start Posting on Social Media Today

While most business leaders know that they should be posting on social media, the real question they have is what they should be posting. Social media etiquette and best practices seem to be in a constant state of change, so one of the best things you can do as a business leader is staying educated … Read more

How Being Social on Social Media Generates Sales

How Being Social on Social Media Generates Sales

Thanks to the increased popularity of social media sites amongst all age groups, it’s a great place to promote your business, develop your brand, and increase your profits. However, setting up your profiles and participating infrequently isn’t going to get you anywhere in terms of attracting customers and making sales. To generate profit through social … Read more

How Video Marketing Personalizes Your Business

How Video Marketing Personalizes Your Business

Customers are highly connected digitally, so innovations in marketing strategies are necessary to keep up with them. Marketing automation platforms are widely used, and real-time analytics help you optimize your engagement with each buyer. Traditional advertising has evolved into a world of content marketing, and personalized messages are replacing one-size-fits-all campaigns of yesterday. With this … Read more

Establish Authority: How Your Blog Activity Gives You Credibility

Establish Authority: How Your Blog Activity Gives You Credibility

What is one thing high-traffic blogs have in common? The blog followers trust the authors of each blog to bring the latest or most valuable information about a particular area of life. Readers are looking for credible, relatable leaders whose experience or expertise puts them at the forefront of their field, and incorporating these four … Read more