The BME Blog
Your destination for expert marketing, technology and leadership education.
Hiring Systems That Attract and Retain Top Talent
Does it surprise you to learn that up to 80% of employee turnover is due to poor hiring decisions? Many organizations struggle with inefficient hiring processes, leading to poor candidate…
The 10-Step Best Website Redesign Checklist for 2023
Before we begin discussing website redesign, I have a question: who is your best sales representative? Think of…
What is Mobile Optimization? Key Stats for Business Owners
People used to get away with sloppy websites with poor mobile user experiences, but those days are long…
How Search Intent Impacts Your SEO Campaigns
Are you frustrated with low-quality leads from your search engine optimization (SEO) campaigns? Do the keywords you choose…
Paid Search vs. SEO: Which is Best for Your Website?
Anyone who runs their own business has heard the terms paid search and SEO. But what exactly are…
Paid Ads 101: A Comprehensive Guide For Business Owners
Have you ever Googled a specific service only to view a results page packed with businesses offering those…
8 Critical Google Ads and PPC Stats You Shouldn’t Ignore
Pay-per-click or PPC ads remain at the pinnacle of the best marketing tools for businesses worldwide. PPC offers…
Business-to-Business Marketing: A How-To Guide
Business-to-business (B2B) marketing helps businesses save time, gain access to suppliers, increase sales, reduce costs and many other…
How to Pick the Best Email Marketing Software for Your Business
Email marketing remains one of the most popular and effective marketing strategies around, and it shows no signs…
The Best Marketing Ideas for Small Businesses
Owning a small business is an awesome experience that takes lots of hard work and energy to make…
How to Market Your Business on Different Social Media Platforms
As a business owner, you need to take advantage of every opportunity you have to help your business…
Follow These Email Marketing Best Practices to Improve Your Business
As an entrepreneur, it is important always to be looking for ways to grow your business. One of…
Marketing Ideas for Small Businesses on a Budget
Marketing is the lifeblood of any small business. But, often small businesses have small budgets, and marketing campaigns…
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The Top 5 Things Your Customers Want to Read in Your Blog
If you have a blog set up on your business’s website, you are off on the right foot….
Social Media is the New Water Cooler Conversation Spot
Social media platforms like Facebook, LinkedIn, and Twitter have changed the way that businesses interact with their customers….
How Being Social on Social Media Generates Sales
Thanks to the increased popularity of social media sites amongst all age groups, it’s a great place to…
Sometimes the Nice Business Guy Comes in First
You’ve probably heard that saying that nice guys finish last when it comes to women and life. Although…
Podcasts Paint a Picture of Your Commitment to Customers
Your business probably has a blog, Twitter account, and a Facebook page, but do you need a podcast?…
How Video Marketing Personalizes Your Business
Customers are highly connected digitally, so innovations in marketing strategies are necessary to keep up with them. Marketing…
Easy Solutions for Workforce Issues You Might Be Facing in Your Business
Workforce issues are something every small business owner must face. How a business owner deals with these problems…
What Does It Really Mean to Be an Entrepreneur
The word “entrepreneur” gets bandied around a lot. But, many people use it freely without truly understanding exactly…
What to Know About Workforce Solutions When You Own Your Own Business
Owning your own small business is a monumental accomplishment. But all your hard work can fall apart in…
How to Set up and Manage Your Network
It has long been known and accepted that one of the best ways to be successful in your…
Take Control of Your Workforce Management With These Tips
When it comes to running your business as smoothly as possible, you have to rely on your employees…
How to Choose the Right Entrepreneurship Degree
Earning a degree can help you navigate the job market, whether you work for a business or if…
How to Improve Your Life with Affordable Search Engine Optimization Services
Over the past few months, we’ve been talking about SEO. From the immediate benefit of boosting your brand…
Make the Connection Between Cheap SEO Services and Content Marketing With These 3 Tips
Last Monday night was a sad one in northeast Ohio — but a great one for anyone targeting…
5 Affordable SEO Company Tips to Boost Your Holiday SEO
It seems like yesterday that we were just buying roses and necklaces for Mother’s Day — even though…
5 Tips Professional SEO Services Use to Write Killer Content
Back in my college days, the group Switchfoot came out with a song called “Adding to the Noise.”…
3 Search Engine Optimization Agency Tricks You Need for a Strong SEO Summer
School is finally out and, chilly northeast Ohio weather aside, “summer” vacation is upon us. The next ten-or-so…
Tell Me, Really: Why Is SEO Important — and Was It Always?
Have you ever wondered, “why is SEO important?” Sure, you’ve heard about it. I’ve been writing about it…
How to Improve Your Life with Affordable Search Engine Optimization Services
Over the past few months, we’ve been talking about SEO. From the immediate benefit of boosting your brand…
Make the Connection Between Cheap SEO Services and Content Marketing With These 3 Tips
Last Monday night was a sad one in northeast Ohio — but a great one for anyone targeting…
5 Affordable SEO Company Tips to Boost Your Holiday SEO
It seems like yesterday that we were just buying roses and necklaces for Mother’s Day — even though…
5 Tips Professional SEO Services Use to Write Killer Content
Back in my college days, the group Switchfoot came out with a song called “Adding to the Noise.”…
3 Search Engine Optimization Agency Tricks You Need for a Strong SEO Summer
School is finally out and, chilly northeast Ohio weather aside, “summer” vacation is upon us. The next ten-or-so…
Tell Me, Really: Why Is SEO Important — and Was It Always?
Have you ever wondered, “why is SEO important?” Sure, you’ve heard about it. I’ve been writing about it…