The BME Blog
Your destination for expert marketing, technology and leadership education.
Mastering Storytelling for Effective Copywriting
Ever wonder why some copy just sticks with you? It’s because of the magic of storytelling. When you use storytelling in your copywriting, you’re not just sharing information—you’re building a…
Mastering Storytelling for Effective Copywriting
Ever wonder why some copy just sticks with you? It’s because of the magic of storytelling. When you…
The AIDA Formula: How to Create Copy That Converts
You’ve got just a few seconds to grab someone’s attention online. How do you do it? With the…
7 Steps to Designing a User-Friendly Website for Better UX
Have you ever clicked on a website and immediately bounced because it was a hot mess? We’ve all…
Power Your Website: A Unique Guide to Choosing Web Hosting
When it comes to building a successful website, choosing the right web hosting is crucial. Web hosting is…
2025 Web Design Trends: Stay Ahead with What’s New & Next
When you click on a website, what’s one of the first things you do? Without even realizing it,…
Why Is Copywriting Important for Social Media Marketing?
By now, you already know how important social media marketing is for growing businesses. And if you’ve been…
Mastering Content Creation for Social Media Platforms
Content creation is the lifeblood of a successful social media strategy. With countless platforms vying for attention, knowing…
Boost Email Results: Avoid These 5 Email Mistakes Now!
Email marketing is one of the most effective ways to reach your target audience and drive conversions. However,…
7 Ways Chatbots Can Revolutionize Your Email Marketing
Streamlining workflows and maximizing results – that’s the name of the marketing automation game. But what if there…
A/B Testing vs Multivariate Testing: Which is Better for Email?
Optimizing your email marketing strategy is crucial to increase opens, clicks, and, ultimately, sales. That’s where A/B testing…
How To Optimize Email Deliverability For Your Business
Ever hit “send” on an amazing email campaign, only to wonder if it actually reached your subscribers’ inboxes? …
16 Important KPI Examples in Marketing (That You Should Be Tracking)
It’s no secret that marketing requires copious amounts of time and money. Effective marketing strategies, from email campaigns…
Make the Connection Between Cheap SEO Services and Content Marketing With These 3 Tips
Last Monday night was a sad one in northeast Ohio — but a great one for anyone targeting…
5 Affordable SEO Company Tips to Boost Your Holiday SEO
It seems like yesterday that we were just buying roses and necklaces for Mother’s Day — even though…
5 Tips Professional SEO Services Use to Write Killer Content
Back in my college days, the group Switchfoot came out with a song called “Adding to the Noise.”…
3 Search Engine Optimization Agency Tricks You Need for a Strong SEO Summer
School is finally out and, chilly northeast Ohio weather aside, “summer” vacation is upon us. The next ten-or-so…
Tell Me, Really: Why Is SEO Important — and Was It Always?
Have you ever wondered, “why is SEO important?” Sure, you’ve heard about it. I’ve been writing about it…
7 Trends Your Professional SEO Company is Watching
The one thing I love about SEO is that it’s always changing. Even when you think you’re on…
Easy Solutions for Workforce Issues You Might Be Facing in Your Business
Workforce issues are something every small business owner must face. How a business owner deals with these problems…
What to Know About Workforce Solutions When You Own Your Own Business
Owning your own small business is a monumental accomplishment. But all your hard work can fall apart in…
Take Control of Your Workforce Management With These Tips
When it comes to running your business as smoothly as possible, you have to rely on your employees…
Follow the Leaders: The Business Marketing Brand-Builders You Need to Implement
Here are the Lessons You’ll Learn in this Guide: Managing a B2B Campaign: The Basics & Beyond Start…
4 Steps You Need to Follow Today for a Good Mission Statement
Mission statements are the grounding, motivating factor in the non-profit world, where I spent 10 years of my…
Ditch Your Pitch: 7 Keys to a Solid Sales Pitch
Have you checked your voicemail lately? I have to admit, the chances of me even listening to a…
![How to Create a Marketing Plan [+ Examples]](https://businessmarketingengine.com/wp-content/uploads/2021/07/How-to-Create-a-Marketing-Plan-Examples--400x233.jpg)
How to Create a Marketing Plan [+ Examples]
As one of the largest expenses of any business, marketing demands disciplined planning to yield a positive ROI….
Do You Have True Financial Control?
What is financial control? When we talk about financial control, what we’re talking about is knowing — and…
Introducing Your Silent Salesperson
Sales are the heartbeat of a business. If it’s going to thrive, you’ve got to make sales. This…
Easy Solutions for Workforce Issues You Might Be Facing in Your Business
Workforce issues are something every small business owner must face. How a business owner deals with these problems…
What Does It Really Mean to Be an Entrepreneur
The word “entrepreneur” gets bandied around a lot. But, many people use it freely without truly understanding exactly…
What to Know About Workforce Solutions When You Own Your Own Business
Owning your own small business is a monumental accomplishment. But all your hard work can fall apart in…
Top 18 Podcast Topics (And How To Choose a Good Topic)
These days, it seems like everybody has a podcast. Whether you are a therapist giving out relationship advice,…
Paid Search: What are the Benefits To Your Marketing Campaigns?
Looking for an inexpensive way to showcase your brand and connect your target audience with your company website? …
Top 8 Email Marketing Benefits
As a business owner and entrepreneur, where you invest your marketing dollars can make a huge impact on…
5 Reasons Why Small Businesses Needs TV Ads
In a time when the world is at our fingertips, you’d think more traditional styles of advertising were…
Different Types of Advertising for Every Business
As a business, I’m sure you can agree that growing your client base is the top priority. More…
14 Online Marketing Strategies Worth Investing in 2022
There are effective forms of non-digital marketing. Think of billboards, wrapped vehicles, newspaper ads, word of mouth and…
What a Marketing Plan Blueprint Looks Like
Marketing is essential for any business. However, the task of creating a marketing plan can seem rather daunting….
Here’s How Social Media Falls Into Your Marketing Plan
Many businesses have failed to see how critical social media has become. However, ask any marketing and branding…
These Are The Basics of A Marketing Plan
When it comes to marketing, the old saying “less is more” really means something. People can easily muck…
The Difference Between A Marketing Plan and The Right Marketing Plan
Marketing plans are designed to help spread brand awareness in an effort to grow your business and increase…
This Is Why You Need A Marketing Plan
Anything you wish to accomplish will need some kind of plan. As a business owner, your main goal…
Four Empowering Activities to Encourage Servant Leadership in Your Organization
Great companies rise and fall by the quality of their leadership. A true leader understands not only the…
What a Marketing Plan Blueprint Looks Like
Marketing is essential for any business. However, the task of creating a marketing plan can seem rather daunting….
Here’s How Social Media Falls Into Your Marketing Plan
Many businesses have failed to see how critical social media has become. However, ask any marketing and branding…
These Are The Basics of A Marketing Plan
When it comes to marketing, the old saying “less is more” really means something. People can easily muck…
The Difference Between A Marketing Plan and The Right Marketing Plan
Marketing plans are designed to help spread brand awareness in an effort to grow your business and increase…
This Is Why You Need A Marketing Plan
Anything you wish to accomplish will need some kind of plan. As a business owner, your main goal…
Four Empowering Activities to Encourage Servant Leadership in Your Organization
Great companies rise and fall by the quality of their leadership. A true leader understands not only the…
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