Social media is a great way to connect with people. It has quickly expanded from a place where friends communicate and share information with each other to becoming a place where businesses can reach out to current and potential customers. But, social media is a large realm. If you do not take steps to get … Read more
Email marketing remains one of the best and most effective ways to connect with your target audience. It holds many benefits including improving your brand, increasing your revenue and creating an instant impact, all in a cost-effective way. Email marketing is especially beneficial for small businesses. However, small business owners often do not have the … Read more
Pam Savino is the founder and owner of Live Authentically, a life-coaching business. She always knew she wanted to be an entrepreneur, but she wasn’t sure what direction to go until she learned how to harness the power of her thoughts and follow her purpose. Learning How to Navigate Situations Pam has always been spiritual, and … Read more
Workforce issues are something every small business owner must face. How a business owner deals with these problems can often make or break the company. Every problem has a solution, even if it is not immediately recognizable. Sometimes a business owner must think outside the box to find the answer, but other times the answer … Read more
Landon Porter, the self-proclaimed sales gorilla, is back to share more actionable advice on Today’s Business Leaders. Learn more about why Landon walked away from a very profitable sales career to do things his way and how he is helping other entrepreneurs take charge and learn how to make decisions based on value. Working with … Read more
The word “entrepreneur” gets bandied around a lot. But, many people use it freely without truly understanding exactly what it means to be an entrepreneur. Although there are some distinct traits that an entrepreneur needs to have, the entire definition of “entrepreneur” is up to interpretation. Keep reading to learn the true meaning of being … Read more
When you’re focusing your efforts on growing your business to lead generation and increasing sales, few campaigns will deliver better results than email marketing. With that noted, there is a right and a wrong way in which to do anything, and this couldn’t hold truer for email marketing campaigns. Done well, they can provide your … Read more
As a teenager, Scott Lucas knew he wanted to do his own thing. He saw his single-mother struggle, so he decided to help himself. He knew he could do things on his own, be a leader and be self-sufficient. This understanding and mindset has led him to continue to do his own thing as an … Read more
Business-to-business (B2B) marketing helps businesses save time, gain access to suppliers, increase sales, reduce costs and many other benefits. So, it can be an essential part of a business plan. Here are some great guidelines for creating a B2B marketing plan and getting it off the ground. Make a Plan You need a plan to … Read more
Dave Woodward has always felt like he was an entrepreneur. However, he wasn’t always on that course, and at one point he was slated to attend medical school. Dave felt that he didn’t fit the mold of what his parents wanted for him. Luckily for Dave, his family and entrepreneurs everywhere, Dave bailed on medical … Read more