We’ve entered birthday season in our family. My kids, my sister’s kids, my husband’s family…90 percent of the birthdays in both of our families fall from March to June. Needless to say, we’re buying presents on a regular basis. Now, I know that’s a chore for most people, but I love buying gifts for loved … Read more
A while back, Gabe wrote a piece about Panera’s one-dollar profit booster. After the cashier took his order, he was asked if he would like to add a pastry for a dollar. Simple— yet profound. Gabe calculated that Panera could have made upward of $81,000 in net profit each day if only 30 percent of … Read more
Content marketing requires patience, strategy, and, above all, creativity. Writing engaging, intriguing blog posts, developing informational and shareable infographics, and creating a long-term campaign…the activities that help grow business demand that marketers think outside the box. Yes, there are technical aspects involved — analyzing the data, tracking trends, and reporting on outcomes are just some … Read more
So many companies look at search engine optimization as a stand-alone part of their marketing plan, and plan to hire a SEO consulting service to increase their rankings on the search engine results pages. They leave their content marketing to a separate firm or even write it themselves, trusting the SEO consulting service to use … Read more
Last week, my daughter picked out movie about a young rock star who retired from her career to discover her true identity, learning that even her name wasn’t the one she’d be given at birth. She ended the movie singing in a large festival, re-introducing herself to the world with her new style and sound. … Read more
For the past few weeks, we’ve been talking about search engine optimization — what it is, why you need it, and the importance it plays in your business growth. Did any of the steps resonate with you enough to take action — or are they in your list of things you’d love to accomplish someday? … Read more
Growing your business and finding customers and prospects is much easier when those individuals can find you on the Internet. Unfortunately, just publishing a Web site isn’t enough to get noticed by search engines. Most companies have turned to search engine optimization, the act of meeting the needs of both their customers and the search … Read more
Sometimes, it feels like your SEO specialist is speaking another language. You know work is being done on your Web site but when words like panda, penguin, hummingbird, possum, and pigeon are thrown out, it can be hard to keep up with the work being done. SEO, search engine optimization, is the work that goes … Read more
What can a large company learn from a small non-profit? Not much, it would seem at first glance. When you break down certain areas, though, even the biggest company’s marketers can learn a few things from their non-profit marketing expert counterparts. I’ve spent more than half of my life working in various communication fields, and … Read more
It’s no hidden fact that technology has made marketing an ever-evolving, fluid part of marketing in today’s society. Social media, automation, e-mail campaigns, and new trends like virtual and augmented reality are changing the way even seasoned marketers are doing their jobs and spreading the word about their company’s products and services. That’s why many … Read more