School is finally out and, chilly northeast Ohio weather aside, “summer” vacation is upon us. The next ten-or-so weeks are both the best and worst of times. It means trips to the beach, ice cream cones, playgrounds, and pools. No homework, no packed lunches, and no early morning races to the bus stop between the … Read more
Have you ever wondered, “why is SEO important?” Sure, you’ve heard about it. I’ve been writing about it for the several months because it’s so important. But, is it important to you and your business? I’m not going to lie. SEO is not my native marketing tongue. When it comes to writing, just about anything, … Read more
The one thing I love about SEO is that it’s always changing. Even when you think you’re on top of it, you’re really behind, because they’re already looking ahead to updates we won’t even see for years. That’s why trend-watching is so much fun. Predicting the ever-changing world of search engine optimization can be exhilarating, … Read more
I’m in a group of friends who are working on cleaning up our diets, and the other day, someone sent a meme to the group that read “You are what you eat. So don’t be fast, cheap, easy, or fake.” It completely applies to what we eat — and the more I thought about it, … Read more
Preschoolers are a handful. I know, I know, that’s not an earth-shattering observation. Every day feels like it’s the same, but different. More than his older sisters, my three-year-old challenges me, pushes me, and motivates me. I wouldn’t be the first to say I’ve learned quite a bit about life from my children, but what … Read more
My son’s favorite game is hide-and-seek — he is an expert at jumping out of the most unexpected spots to give you the shock of your life. I’m sure some of you have felt that way when you found and opened a quote from a new search engine optimization agency. Double-clicking on the attachment can … Read more
We’ve entered birthday season in our family. My kids, my sister’s kids, my husband’s family…90 percent of the birthdays in both of our families fall from March to June. Needless to say, we’re buying presents on a regular basis. Now, I know that’s a chore for most people, but I love buying gifts for loved … Read more
A while back, Gabe wrote a piece about Panera’s one-dollar profit booster. After the cashier took his order, he was asked if he would like to add a pastry for a dollar. Simple— yet profound. Gabe calculated that Panera could have made upward of $81,000 in net profit each day if only 30 percent of … Read more
Content marketing requires patience, strategy, and, above all, creativity. Writing engaging, intriguing blog posts, developing informational and shareable infographics, and creating a long-term campaign…the activities that help grow business demand that marketers think outside the box. Yes, there are technical aspects involved — analyzing the data, tracking trends, and reporting on outcomes are just some … Read more
So many companies look at search engine optimization as a stand-alone part of their marketing plan, and plan to hire a SEO consulting service to increase their rankings on the search engine results pages. They leave their content marketing to a separate firm or even write it themselves, trusting the SEO consulting service to use … Read more