Is your business reaching your targeted audience and customers? Are you discoverable online? How important is social media marketing especially in today’s modern business?
Let’s find out…
Social media marketing is the process of building relationships and creating brand awareness through the use of different social media platforms such as Twitter, Facebook, and LinkedIn.
Prospects learn about, follow and buy products on social media. So if you’re not on the mentioned platforms, you’re definitely missing out!
Social media business marketing is a powerful tool for companies of all sizes to expand their reach to their media target. Excellent media marketing can deliver remarkable success to your business, not just increasing your sales but also driving new leads.
What is Social Media Marketing?
Social media marketing is a branch of digital marketing that leverages your relationships and trust with your targeted audience to achieve your branding and marketing goals. You have to make sure that you are providing valuable content on a regular basis that they are willing to engage with and share.
When done correctly, social media marketing can be an exceptionally effective way to reach out to potential and current customers. It can also help to create a more personal connection with your audience, which can lead to improved customer loyalty.
Social media posts can be used to drive traffic to a website, generate leads, or even make sales.
Social media marketing needs an evolving strategy with measurable goals and that includes:
- Profile optimization – having accurate, active, and complete links to the website (that includes CTAs and landing pages)
- Social media posts – posting of entertaining, engaging, and relevant content to represent your brand and culture, and attract your targeted audience
- Being active and engaging – doing likes, sharing media, responding to comments, following and generate followers to build a community around your brand
- Paid social media advertising – wherein you can invest to have your business appear and reach a large volume of targeted prospects
- Measuring – to use CRMs or platforms to measure and document your analytics and see what is working and not
It takes time and effort to get it right. But once everything is moving in the right direction, social media marketing can absolutely leverage and grow your business.
If you’re not certain where or how to start, Business Marketing Engine can help you create a tailored-fit and holistic social media marketing plan that will get results.
What are the Benefits of Social Media Marketing for Your Business?
In today’s world, one of digital marketing’s aspects with a wide scale of versatility and usage is social media. And that is why also it is one of the most effective channels for marketing your business.
With over two billion active social media users, it’s essential to have a strong presence on platforms like Facebook, Twitter, and Instagram.
Not only does social media give you the opportunity to reach a larger audience, but it also allows you to establish a connection with your customers and create a relationship with them.
There are numerous benefits of social media marketing for businesses, including:
- Increasing brand awareness: Social media is an excellent tool to increase your brand’s visibility and reach. Its visual nature allows you to build your visual identity across a large volume of audiences and leverage brand awareness.
Creating interactive social media posts will help your business to build up loyal followers who will help spread the word about your products and services.
Also, posts that are keyword-rich and informative can help potential customers find your brand more easily. Additionally, using hashtags and other tools to promote your brand on social media can also help increase its visibility.
Another great way to increase brand awareness is through influencer marketing. Finding social media influencers that align with your brand values and have large followers can help get your brand in front of new potential customers.
Working with influencers can also help create more organic and authentic content for your social media channels.
- Generate qualified leads and customers: Social media can be a great way to generate leads for your business. By creating informative and engaging content, you can encourage potential customers to learn more about your products and services.
Additionally, by using social media to connect with customers and create a relationship with them, you can build trust and credibility, which can lead to more sales and conversions.
You can also convert leads directly on these social media platforms, by using different features like direct messaging, call to action buttons on your page, and appointment booking functions.
- Building relationships: Social media is a great way to build and foster relationships with your customers. By interacting with them on a regular basis, you can create a connection that goes beyond the transaction.
Your company profile, media posts, and interactions with your prospects create an approachable image that your audience can familiarize and connect with, and come to trust.
- Improving customer service: As a business owner, you know that happy customers are the key to a successful company. But what happens when those customers have a problem? How can you turn a negative customer experience into a positive one?
If you want to improve your customer service, social media is a great tool to utilize. By being active on social media, you can quickly and easily respond to customer complaints or concerns. You can also use social media to create brand awareness and build relationships with your customers.
So be responsive and proactive. In that way, you can build relationships and gain the trust of your potential customers which will eventually lead to sales conversion.
With the benefits mentioned above, let’s go over some social media marketing statistics that prove its importance…
Social Media Audience
As the number of social media users continues to grow, so does the volume of potential prospects you can reach through these channels.
It’s no secret that social media has taken over the internet. In fact, according to a recent study, about 3.5 billion people use social media regularly. That’s nearly half of the world’s population!
Not to mention, there are:
- 72% of adults in the US use social networking sites and spends 2.25 hours per day.
- Social media platforms gained 490 million users in 2020.
- 54% of people use social media to research products.
- 4 out of 5 people on LinkedIn drive business decisions.
- 46% of TikTok users engage in the app without any other distractions.
- Nearly 80% of Twitter users feel more positive about a business when they get a response to their tweet.
- 84% of 18-to-29-year-olds in the US are active social media users.
- 63% of consumers expect companies to respond to their inquiries and complaints on social media.
- Over 70% of people who have a positive experience with a business on social media will recommend that business to their networks.
- 78% of people say that the experience a company provides is as important as its products or services.
- Facebook users click on 12 Facebook media on average every month.
- 91% of users access social media channels on their mobile devices.
Understanding how people use social media is vital for your business. It provides you with a holistic idea on how you might be able to use these sites to connect with your targeted audience, get more customers, and build your brand.
Social Media Marketing: What are the Goals?
As social media has become increasingly popular, social media marketing has emerged to be an important tool for businesses.
Each business will have different goals for its marketing campaigns, and it is essential to develop a tailored-fit strategy designed to meet your specific results. By doing so, you can maximize the effectiveness of your advertising and marketing efforts, and get the most out of your social media presence.
One of the key goals of media marketing is audience engagement. Engaging with your target prospects through the use of social media is a great way to establish relationships and connect with future and current customers.
When you engage with your audience, you can create a connection that goes beyond simply selling products or services. You can create an emotional connection that can lead to customer loyalty and repeat business.
Another important goal of social media marketing is increasing website traffic. By driving traffic to your website from social media, you can increase the number of potential customers who are exposed to your brand and your products or services. In addition, by optimizing your website for social media sharing, you can improve your search engine rankings and make it easier for potential customers to find you online.
Also, another goal is to help you build brand awareness and create a more favorable reputation for your business. In today’s social media-driven world, customers are increasingly likely to research a company online before making a purchase.
By creating a strong social media presence, you can make it more likely that potential customers will find positive information about your company when they search for it online.
To achieve these goals, social media marketers should focus on creating high-quality content that is shareable, engaging, and relevant to their target audience.
Additionally, they should make sure to post regularly, interact with followers, and run social media ads. By following these best practices, businesses can maximize the impact of their social media marketing campaigns.
If you’re not yet using social media for your business, now is the time to start! With so many benefits, it’s hard to ignore how social media marketing can leverage your business.
Get started today and call Business Marketing Engine to see the amazing results social media can have for your business!