Experience Higher Customer Engagement with Video Marketing

Experience Higher Customer Engagement with Video Marketing

Many marketers and companies have jumped on the video bandwagon and are incorporating videos in their websites and email marketing. Social media platforms have made it easier to post video content and ads, and videos are more accessible on mobile devices, too. A recent study conducted by ReelSEO found that out of 600 marketers, 93% … Read more

How Your First Marketing Step Impacts the Future of Your Business

How Your First Marketing Step Impacts the Future of Your Business

Starting a business is a difficult and sometimes scary task. There are many different steps involved that cover a wide range of areas like accounting, hiring, purchasing, and equipment, just to name a few. One of the most essential, and sometimes the hardest, responsibilities of a new business is marketing. It’s not uncommon for the … Read more

Learn How Video Marketing Strengthens Customer Attention

Learn How Video Marketing Strengthens Customer Attention

There is no doubt that video marketing strengthens customer attention. The majority of the U.S. population responds to visual learning more than any other form of processing information. In fact, 65% of Americans are classified visual learners, and the other 35% while they are not considered visual learners, are still drawn to images. Sending a … Read more

5 Reasons Why Your Website Needs to be Mobile Optimized

5 Reasons Why Your Website Needs to be Mobile Optimized

Nearly two-thirds of Americans own smartphones, and for almost ten percent of them, that smartphone is their only point of access to the Internet. Additionally, in 2015, there were 447 million mobile-connected devices; roughly 1.4 per capita in the United States. With technology improving daily and increasing usage of mobile-connected devices, mobile optimization for Web … Read more

How Marketing Automation Turns Prospects Into Customers

How Marketing Automation Turns Prospects Into Customers

Unlike a local storefront where customers are typically neighbors and friends, potential customers in today’s market are located around the world, checking out information via the Internet and making purchasing decisions based on their individual research rather than sales presentations. As a result, the way businesses market their products and services online is more important … Read more

Top 5 Benefits of Marketing Automation Campaigns

Top 5 Benefits of Marketing Automation Campaigns

Marketing team members engage in tasks such as email correspondence, social media postings and identifying target market segments for each campaign. As the campaign grows, tracking the information through Word documents and Excel spreadsheets is no longer effective. Marketing automation steps in to save the day! It utilizes software to automate repetitive, routine tasks that … Read more

Establish Authority: How Your Blog Activity Gives You Credibility

Establish Authority: How Your Blog Activity Gives You Credibility

What is one thing high-traffic blogs have in common? The blog followers trust the authors of each blog to bring the latest or most valuable information about a particular area of life. Readers are looking for credible, relatable leaders whose experience or expertise puts them at the forefront of their field, and incorporating these four … Read more

Learn How Marketing Automation Can Close a Potential Sale

Learn How Marketing Automation Can Close a Potential Sale

Marketing and sales, in theory, go hand-in-hand. In an ideal situation, both departments will coordinate their plans to make the most of their time and efforts and increase the company’s profitability. If you’re sitting here thinking, “That would be great, but I am both departments in my business,” then marketing automation might be the most … Read more

How Smartphones Demand Your Website become Mobile Optimized

How Smartphones Demand Your Website become Mobile Optimized

The internet is changing, and so is the way that people access it. We’re not tied down to desktop computers or laptops anymore. Now, the internet can be accessed by everything from phones to gaming devices to watches. Because of this change, it’s essential for your business that your website becomes optimized for devices like … Read more

5 Things to Consider When Conducting Market Research

5 Things to Consider When Conducting Market Research

Engaging in market research is an effective way to test a product or service out before releasing it to the market for sale. Your market research results work to pinpoint the markets you need to be targeting with your product or service. It identifies how that market prefers to receive information and allows you to … Read more