In a time when the world is at our fingertips, you’d think more traditional styles of advertising were old news, however that is certainly not the case.
TV ads are still one of, if not the most effective ways to reach potential customers – especially for small businesses.
According to a study from Thinkbox, TV ads have a 70 percent likelihood of profit return between three and six months, and up to 86 percent over three years. Not only this, but Marketing Charts has projected that TV advertising spending will grow to $75 billion by 2022.
So what is it about TV advertising that makes us so impressionable?
In this article, we’ll get you more familiar with TV ads, explore the reasons they are so effective and how your small business can make the most of them.
TV Ads Facts
So what’s the scoop on TV ads recently? Let’s go over some interesting TV ad facts that are sure to pique your interest.
- Americans watched television for an average of 3.05 hours per day in 2020
That’s more than 50 minutes more than they spent watching tv in 2019. The average person now spends nearly a quarter of their day watching TV!
Interestingly, the amount of time people spend watching TV commercials varies depending on their age. People aged 18-34 years old actually watched LESS TV in 2020 than they did in 2019: 2.78 hours per day compared to 2.85 hours per day.
On the other hand, people aged 35-54 years old watched MORE TV in 2020 than they did in 2019: 3.21 hours per day compared to 3.11 hours per day.
- In the United States, 120 million households have cable
That’s about 96 percent of all households! This means your TV ads would be seen by most Americans if you aired them during primetime TV.
- TV ads cost less today
The cost of a 30-second ad spot on network TV is averaged at $207,100 in 2022. That is a decrease of 3.5 percent from the $215,100 that it was in 2020.
- The ROI for television ads is high
For every $1 spent on TV advertising, the average return is $10.40. This means for every $100 spent on TV ads, you can expect to see $1,040 in return – not a bad deal at all!
- Higher conversion rate for high-quality leads
73 percent of respondents in a survey said they are more likely to buy a product after seeing it advertised on TV. This number is even higher for people who saw an ad during primetime TV (80 percent), and for those who saw an ad multiple times (84 percent).
Do you want to get in on these appealing stats?
At Business Marketing Engine, we help small businesses like yours create and place effective TV advertising that generates results.
Contact us today to get started!
Connected TV Ads or Digital TV Ads
Connected TV ads, or digital TV ads, are TV ads that are connected to the internet. This means that they can be easily targeted to specific audiences based on demographics, interests and even viewing habits.
For example, let’s say you are selling a new type of laundry detergent. You could target your ad to people who have recently bought a washing machine, or to those who live in households with children.
You can also target ads based on specific shows or genres that your target audience is watching. So, if you know that your target audience likes to watch cooking shows, you could place your ad during a cooking show.
What’s more, connected TV ads are tracked for effectiveness by using cookies and other tracking technologies. With this, your data can help you optimize your ad campaign for better results.
The possibilities are endless! And, because connected TV ads are so targeted, they tend to be more effective than traditional TV ads — making connected TV ads the new, fresh and favorable way for entrepreneurs and small businesses alike to reach consumers.
Why Do TV Ads Work Best for Small Businesses?
Advertising on television holds benefits for a wide range of businesses, but small businesses reap the greatest rewards. Here are the five main reasons why you should start investing more in your TV marketing.
Capability to Identify Targeted Audience
As we’ve touched on earlier, TV ads are immensely advantageous for helping you identify your target audience. This is because TV ads reach a wide variety of people, which means that you’re more likely to find your target audience among them.
Not only does this give you the ability to identify your target audience, but it also allows you to gauge their reaction to your ad. This is extremely valuable information that can help you fine-tune your marketing strategy moving forward.
You can use different techniques to identify your target audience, including market research and target marketing.
Market research involves collecting data about potential customers and understanding their needs. This can be done through surveys, focus groups and other methods.
Target marketing is a bit more focused and involves targeting a specific group of people that you think are more likely to be interested in your product or service.
Both of these techniques can be used to identify your target audience for TV ads. Once you’ve identified them, you can then create a targeted ad campaign that is more likely to reach and resonate with your target audience.
Captive Audience Advantage
This means that viewers are more likely to pay attention to your ad when they are watching TV, as opposed to other media channels.
Even if for only a few seconds, your product takes the spotlight without any opportunity for competitors to outshine you. Unlike newspapers or other print media that can be quite small in scale and placed alongside competitors’ ads, your TV ad will have a chance to make an impact on viewers.
When you advertise on TV, you’re also guaranteeing it will be seen by many people. And not just people who are interested in your product or service, but also those who may not have considered it before.
With a captive audience, you can reach a large number of potential customers with your ad. And with the right creative vigor, you can make a lasting impression that could significantly boost your conversion rates. The best commercials of all time marry both elements.
Trust Worthiness Above Other Mediums
TV ads are considered more trustworthy than other mediums, such as print or online ads. This is because people can see and hear the message of the ad, giving both audio and visual stimulation and making it more sophisticated and believable.
Additionally, TV ads reach a large audience at once, so people are more likely to trust the message if it’s coming from a source that they know is credible.
They are also more likely to be memorable than other types of ads because they’re able to tell a story and evoke emotion. The best ads allow people to connect with the ad on a personal level, which can make them more receptive to the message.
Take the classic ad, “I’d like to buy the world a Coke.” This ad is from 1971, but it’s still remembered by many people because it touched on something that everyone can relate to — the feeling of happiness and unity. The ad was able to evoke emotion and tell a story, which are two key elements of a successful TV commercial.
Opportunity to Reach a Larger Audience
Everyone watches TV, which makes TV ads a great way to reach a larger audience. They allow you to reach people who cannot be reached through other mediums and give you the opportunity to create a more personal connection with your audience.
In 2021 alone, 122.4 million Americans have TVs in their homes and watch, on average, 12 or more hours of television per week – that’s a lot of potential viewers!
TV ads also have the ability to generate a lot of buzz. They are often talked about on social media and in other forms of word-of-mouth marketing. This can help you reach even more people and create a more powerful impact.
A great example of this is the famous Poo-Pourri ad, “Girls Don’t Poop.” The ad was so popular that it generated over $30 million in sales for the company and got people talking about a topic that is usually considered taboo.
So, don’t be afraid to take some risks with your tv advertising. Because you are reaching such a large audience, you have the potential to make a big splash. And, if you create something truly original and memorable, you could see some amazing results.
Ability to Demonstrate Superiority of Your Products/Services
TV advertising allows you to showcase the superiority of your products or services in a way that is difficult to replicate with other forms of marketing.
With TV ads, you can reach a large audience with your message and create a sense of urgency that encourages viewers to take action.
For example, you could use TV advertising to highlight a new product feature that sets your product apart from the competition.
Or, you could use TV ads to offer a time-sensitive discount that encourages viewers to buy your product or service now.
TV advertising can be an effective way to reach potential customers and communicate the unique value of your products or services. As long as you keep your goals and target audience in mind, it can be a powerful tool for your business.
The Ad Platform That Keeps You Moving Forward
Television ads are a tried and true method for small businesses to reach new customers. While it may be an aging platform, that doesn’t mean it’s lost any of its luster — in fact, TV ads are still one of the most lucrative forms of advertising.
To truly optimize your marketing results, you need to invest in commercial ads that reach far and wide. It’s the difference between barely breaking even and pivotal, exponential growth.
Are you tired of just getting by, and want to find true stability in your business?
At Business Marketing Engine, we help you customize the perfect solution that keeps you moving forward in your business.
Contact us for a FREE consultation today!