As a business, I’m sure you can agree that growing your client base is the top priority. More customers means more revenue and guarantees a flourishing future for your company.
The best way to expand your client base is by investing more in your advertising.
Advertising is one of the most, if not the most, effectual ways to reach new customers and grow your business.
A shoe company wouldn’t be able to stay in business for long if it never advertised its products. Otherwise, how would people know the company exists?
The same goes for any other type of business.
But with so many types of advertising out there, it can be difficult to know where to start and which types of advertising best cater to your business and its target audience.
In this article, we’ll go over some of the most popular ways to advertise that have proven effective for every business. Then, you’ll be able to make an informed decision about which types of advertising are right for your business.
Why Is Advertising Important for Any Type of Business?
The sole purpose of advertising is to promote the sale of your products or services. It’s essentially a marketing tool that is used to create interest in what you have to offer, increase brand awareness and persuade customers to purchase from you.
Whether you’re a large successful company, or a small business just starting out, advertising is absolutely vital to your success.
The more types of advertising you have, the more exposure your business will get, and the more customers you’ll ultimately acquire.
This is because each type of advertising has its own unique benefits that can help you reach your target market in different ways.
Take Google Ads, for instance. This form of advertising allows you to specifically target customers who are searching online for terms related to your products or services.
This means that you’re more likely to reach people who are already interested in what you have to offer, which makes them more likely to convert into paying customers.
If you’re a local business, billboards are great for generating awareness for your brand in a given location.
This method of advertising is an extremely effective way to reach potential customers who live or work near your store or office.
These types of advertising are just the tip of the iceberg of what you can do to make your business thrive, no matter if you’re an HVAC company, a dentist or a florist.
Investing in multiple forms of advertising is an essential part of growing any type of business.
It might seem like a daunting task, but with a little creativity and research, you can find the perfect method of advertising for your business, no matter what your budget is.
What are the 5 Types of Advertising?
There are numerous different types of advertising strategies out there, and each one has its own advantages and disadvantages.
Here are five of the most common types of advertising in marketing today.
Online Advertising
As digital devices become more prevalent in society, so too does online advertising.
This advertising category uses the internet to deliver promotional marketing messages to consumers. This is done through a variety of formats including banner ads, pop-ups, text ads and more.
Several types of online advertising methods are used so that businesses can reach their target market. These include:
Google Ads
Google Ads is an online advertising platform that allows businesses to place ads on Google Search, YouTube and other websites across the web.
These ads can be targeted to specific audiences through keywords, interests and demographics, making them a powerful tool for marketing and business growth.
As a business owner, you can use Google Ads to reach new customers and grow your business. By creating well-targeted ads, you can connect with potential customers who are interested in what you have to offer as they are already seeking it out online.
Additionally, Ads can be customized to target specific audiences, making them an effective way to reach your target market.
LinkedIn Ads
Just like any other social media platform, LinkedIn can be a powerful tool for promoting your business. And LinkedIn Ads are a great way to target a specific audience with your marketing message.
When it comes to LinkedIn Ads, there are a few things you need to keep in mind. First, LinkedIn is all about building relationships and connecting with others in your industry. So, your ads should be focused on building these relationships as well.
Second, LinkedIn Ads is a bit different than other social media platforms when it comes to targeting. You can’t just target anyone and everyone like you can on Facebook or Twitter. Instead, you need to be specific about who you want to reach with your ads.
Third, LinkedIn Ads can be expensive. If you’re not careful with your targeting, you could end up spending a lot of money on clicks that don’t convert.
Facebook Ads
Facebook Ads are a type of online advertising that allows businesses and organizations to promote their products or services on the Facebook platform.
By creating an ad and targeting a specific audience, businesses can reach a large number of potential customers with just a few clicks.
The benefits of using Facebook Ads include:
- Reach a large number of people with minimal effort.
- Target ads to specific demographics, interests, and even locations.
- Boost brand awareness and reach new markets.
- Increase website traffic and sales conversions.
If you’re looking for a way to reach more customers and grow your business, Facebook Ads are a great option. With over one billion active users, Facebook offers one of the largest audiences in the world.
And with its sophisticated targeting options, you can be sure to reach the people who are most likely to be interested in your products or services.
Are you looking to boost your ad game and take your business to the next level?
At Business Marketing Engine, we specialize in helping businesses create and implement effective marketing and advertising campaigns. Contact us today to get started!
Video Advertising
Following the boom of advertising online, video advertising has become one of the most effective types of advertising.
As visuals are more and more inclined to capture audiences’ attention, videos are able to deliver messages in an unobtrusive way, while still being highly effective.
Two of the most modern advertisement types that have emerged in this medium are youtube ads and reel videos.
Youtube Ads
YouTube ads are video ads that appear before, during or after other videos on YouTube.
You can target your ads to people who have watched similar videos in the past, or who are watching a particular video or channel. You can also target your ads by demographic information, like age, gender or location.
Youtube ads are an excellent way to promote your products or services as they allow you to target a very specific audience.
When creating your ad, you will need to choose a video or image, as well as create a headline and description. You can also add links to your website or other social media platforms.
Your ad will then be shown to people who are watching videos on YouTube, and you will only be charged when someone actually watches your ad.
Reel Videos
Reel videos are a great way to show off your personality and connect with potential customers.
They’re short, attention-grabbing and easy to produce — perfect for social media platforms like Instagram and Snapchat. And, best of all, they don’t require a lot of expensive equipment or editing skills.
To create a reel video, simply record a series of short clips (10 seconds or less) that showcase your products, services or brand in an interesting or creative way.
Then, string the clips together into a single video using a free video editing app like iMovie or Windows Movie Maker.
Not sure what kind of content to include in your reel video? Here are some ideas:
- Showcase your products in use.
- Record a customer testimonial.
- Give a behind-the-scenes look at your business.
- Highlight your company’s unique selling points.
- Show off your team’s personality.
Creating reel videos is a great way to add some variety to your social media content and connect with your audience on a more personal level.
Mobile Advertising
Mobile advertising is a form of advertising that appears on mobile devices, such as smartphones, tablets and other handheld devices.
This type of advertising is typically delivered through text messages, app-based platforms or web-based platforms. Mobile advertising can be used to promote products, services or brand awareness.
Some common types of mobile advertising include banner ads, interstitial ads, video ads, native ads and mobile game ads.
- Banner ads are typically small rectangular advertisements that appear at the top or bottom of a mobile screen.
- Interstitial ads are full-screen ads that pop up between sections of content.
- Video ads are short video clips that can be played before, during or after app content.
- Native ads are designed to blend in with the surrounding app content.
Mobile advertising is a rapidly growing field and is expected to continue to grow in the coming years. With more and more people using smartphones and tablets, mobile advertising provides businesses with a unique opportunity to target consumers who are on the go.
Out-of-Home Advertising
Out-of-home advertising is a broad category that includes any type of advertising that reaches consumers when they are not at home.
This could include billboards, bus stop ads, subway ads and more. OOH advertising is a great way to reach people who may not be exposed to traditional forms of advertising, like TV or radio.
There are several different types of out-of-home advertising, each with its own benefits and drawbacks.
Billboards are one of the most common types of OOH advertising. They are large and attention-grabbing, which makes them hard to miss. However, they can be expensive to rent, and it can be difficult to target a specific audience with a billboard ad.
Bus stop ads are another type of OOH advertising. They are typically less expensive than billboards, and they can be targeted to a specific location. However, they may not be seen by as many people as a billboard ad.
Subway ads can be very effective in reaching a large number of people, but they can be expensive to buy.
OOH advertising is an easy way to ensure you are reaching your target audience wherever they go. Just make sure you consider the cost and the effectiveness of each type of ad before deciding which one to use.
Broadcast Advertising
Broadcast advertising is one type of advertising that uses the medium of television or radio to reach the masses.
It is a paid form of promotion that allows organizations to deliver concise, attention-grabbing messages about their products or services. When done effectively, broadcast advertising can be an extremely powerful marketing tool.
There are three types of broadcast advertising: TV ads, radio ads and podcasts.
TV Ads
TV ads are a powerful way to reach consumers and promote products or services. But how do they work? And what makes them effective?
TV ads use a variety of techniques to grab attention, build interest and create a desire for the product or service being advertised. These techniques can include using humor, celebrity endorsements or creating an emotional connection with the viewer.
Studies have shown that TV ads are most effective when they can create an emotional response in the viewer. This could be anything from making them laugh to evoking feelings of fear or nostalgia.
The key is to connect with the viewer on a personal level so that they remember the ad and the product or service being promoted.
Two types of TV ads you’ll commonly see are spot advertising and infomercials.
Spot advertising is the most common type of broadcast advertising. It involves short commercials that air during breaks in programming on television or radio.
Infomercials are longer segments, typically 30 minutes or more, that air on television or radio and function like mini-TV shows or mini-radio programs. They usually include a product demonstration and testimonials from satisfied customers.
Radio Ads
Like TV ads, radio ads are a great way to reach out to a broader audience. They are relatively inexpensive, can be very effective if done correctly and come in the form of a spot advertisement or infomercial.
Here are a few things to keep in mind when creating a radio ad:
- Keep it short and sweet: Radio ads should be no more than 60 seconds long. This is because people have short attention spans and you want to make sure your message gets across.
- Make it catchy: Your ad should be catchy and memorable so that people will remember it. Use a catchy jingle or slogan to help make your ad stand out.
- Target your audience: Make sure you target your ad toward the right audience. There’s no point in running an ad on a country music station if you’re trying to sell products to teenagers.
- Choose the right station: Choosing the right radio station is just as important as making a catchy ad. You want to make sure you choose a station that your target audience listens to.
- Test your ad: Before you run your ad, make sure you test it out first. This will help you catch any errors or problems with your ad before it goes live.
- Evaluate your results: After your ad has been running for a while, take a look at the results. See how many people have responded to your ad and whether or not it’s been successful.
Podcast Ads
Podcast ads are a form of advertising that allows businesses to promote their products or services to listeners of audio programs.
These more recent advertisements are played at the beginning or end of a podcast episode and can range from a simple 15-second spot to a more complex multi-minute message.
Podcast ads are a powerful way to reach a targeted audience, as they allow businesses to select programs that align with their target market.
For example, a company selling running shoes may choose to place ads on podcasts that discuss running and fitness.
Airing your ads on a podcast can also be customized to better match the podcast content. For example, a company selling healthy snacks may choose to place ads on a cooking podcast that is doing an episode on healthy meal alternatives.
Podcast ads are typically sold on a cost-per-thousand (CPM) basis, which means businesses pay a certain amount for every thousand people who hear their ad.
Capitalize on Your Advertising Today
As you can see, there are so many different ads out there to choose from.
However, knowing which ones work the best for your business can involve a lot of stressful guesswork.
With Business Marketing Engine by your side, there’s no need to make those mistakes first to achieve your biggest business goals.
We can help you create customized marketing and advertising solutions that fit perfectly to your unique needs.
So what are you waiting for? Contact us today to find out how we can help grow your business to new heights.