It’s the time of year when most people are taking time off to spend with friends and family. Your office hours are probably limited, and the time you are in the office is focused on closing out a successful 2016. This is the best time, though, as a small business leader, to trust your team … Read more
We’ve been hit several times in the Midwest with several different severe and snow watches, advisories, and warnings in the past week, with heavy snowfall and low visibility over the weekend and sub-zero degree windchill last week. Growing up in these conditions, my dad reinforced the need to make sure each part of our vehicles … Read more
More than 9.6 million results appear when you search for a “marketing plan template” on Google, a huge indicator of the vast number of people who are still looking for ways to make their marketing more effective by creating a marketing plan. A marketing plan template is one way to do that — a step-by-step … Read more
With just slightly more than a month left in 2016, it’s time to start thinking about your 2017 plans, and the key marketing elements you’ll incorporate to increase your efficiency and create content that gets results for your business. Resolve to start taking action on each of these elements today, build them into your plan, … Read more
When it comes to content marketing, things change quickly and often. If you want to stay competitive, you need to know what direction marketers are taking to keep themselves and their clients’ brands relevant and trending. Fresh, high quality, consistent content will always be the prime driving factors in content marketing online, but there are … Read more
People have been craving connection since the beginning of time. Meeting new people, learning more about them and finding ways to help one another are all parts of who we are, and business networking is a big part of that. It’s become a primary component of how people do business, promoting their products and services, … Read more
Consider why you should study your toddler to learn about what to look for and cultivate in affiliate partners. Affiliate partners are just that—partners and an integral force in advertising your wares and closing sales. Note what is admirable in toddlers and what you don’t want to lose in adult affiliate marketers. Namely risk-taking, energy … Read more
Not a passing trend, digital marketing reaches current audiences and shows vitality into the future for businesses. After all, the World Wide Web is not going away anytime soon. Investing in this aspect of your company proves fruitful. However, the complex and ever-changing Internet raises the requirements and stakes for those tackling these marketing campaigns. … Read more
What do you look for in that important decision of hiring a copywriter to present your words to the world of buyers? A copywriter is first and foremost a good ghostwriter i.e. he or she writes for your voice to come through. Your brand and your company culture is what he wants to stand out. … Read more