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Mastering Storytelling for Effective Copywriting

Gabe Arnold | June 27, 2025 | Blog

Ever wonder why some copy just sticks with you? It’s because of the magic of storytelling. When you use storytelling in your copywriting, you’re not just sharing information—you’re building a…

A/B Testing vs Multivariate Testing: Which is Better for Email?

Gabe Arnold | June 17, 2024June 20, 2024

Optimizing your email marketing strategy is crucial to increase opens, clicks, and, ultimately, sales. That’s where A/B testing…

How To Optimize Email Deliverability For Your Business

Gabe Arnold | May 23, 2024January 28, 2025

Ever hit “send” on an amazing email campaign, only to wonder if it actually reached your subscribers’ inboxes? …

10 Best Practices for a Mobile-Optimized Website

Gabe Arnold | March 15, 2023September 13, 2023

Are you the proud owner of a website that has yet to make the transition to the mobile…

Local SEO: The Future and the Secret Formula of Success

Gabe Arnold | March 10, 2023May 4, 2023

Google has cemented itself as one of the local businesses most critical marketing partners worldwide. Think about it….

4 Types of Website Audits and Their Connection to SEO

Gabe Arnold | March 2, 2023May 4, 2023

Are you wondering how to do a website audit? Do you know if your website is performing well?…

The 10 Blue Links: What Happened to Them?

Gabe Arnold | February 28, 2023May 4, 2023

If you ask anyone who doesn’t live under a rock, “which is the best search engine?” they would…

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SMART Sales Goals: Definition, Guide and Examples

Gabe Arnold | August 13, 2021September 20, 2023

As a salesperson, setting goals is a great way to keep your team motivated and focused on a…

8 Simple Steps to Find Your Target Audience

Gabe Arnold | August 6, 2021August 24, 2022

Your target audience is essential to your business. Without an audience to market to purchase your product or…

Top 8 Reasons Why Buyer Persona is Essential to Your Business

Gabe Arnold | July 30, 2021July 6, 2023

You’ve probably heard the term buyer persona quite a bit in business. If you’re a business owner with…

What is the Purpose of a Marketing Plan?

Gabe Arnold | July 23, 2021October 30, 2022

You’ve likely heard that having a marketing plan in place is essential. Whoever told you that was correct,…

SWOT Analysis: Definition, Tips and Examples

Gabe Arnold | July 15, 2021May 4, 2023

Understanding how your business stacks up against the competition help you stay ahead of the curve. Market trends…

Do You Have True Financial Control?

Gabe Arnold | February 4, 2020October 30, 2022

What is financial control? When we talk about financial control, what we’re talking about is knowing — and…

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How Automating Your Emails Can Help You Establish Authority

Gabe Arnold | April 12, 2016October 26, 2022

If you’re wondering how email marketing can boost your business, know you’re not the only one who has…

Build Your Blog, Build Your Business – How Content Marketing Boosts Your Bottom Line

Gabe Arnold | April 11, 2016May 17, 2023

A content marketing campaign can generate higher sales revenue for your product or service than a traditional marketing…

3 Reasons Why You Should Join Our Team

Gabe Arnold | April 8, 2016March 3, 2022

Business Marketing Engine is a leader in providing marketing services to businesses of all sizes. We have a…

Map Out Your Marketing Trip: The Importance of a Marketing Plan

Gabe Arnold | April 7, 2016August 24, 2022

Marketing works to identify a target market audience that has a need or desire for your product or…

Get Paid for Your Social Media Sharing

Gabe Arnold | April 6, 2016April 7, 2022

#1 If you’re ready to make a change for yourself or your family and start earning up to…

How Podcasts Generate Higher Customer Engagement

Gabe Arnold | April 5, 2016September 27, 2022

You’ve probably utilized things like Facebook, Twitter, LinkedIn, and email marketing to make strides with engaging your audience…

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Increase Your Results Without Paying More for Business

Gabe Arnold | November 19, 2020October 26, 2022

Small and medium-sized businesses do not have limitless marketing budgets. Marketing options need to be thoughtfully considered and…

Marketing: The Good, the Bad and the Ugly

Gabe Arnold | November 12, 2020October 30, 2022

The world of marketing is not for the faint of heart. Grit, determination and hardness of mind toward…

Five Things You Cannot Afford to Get Wrong About Business Marketing

Gabe Arnold | November 5, 2020May 2, 2023

As a business owner, you already understand the value of marketing. However, understanding its importance and implementing a…

Seven Products That’ll Boost Your Revenue

Gabe Arnold | October 29, 2020March 25, 2024

As a business owner, you need to know which products and strategies are going to help your company…

15 Unknown Tools Every Marketing Rockstar Uses Daily

Gabe Arnold | October 22, 2020August 24, 2022

In the digital marketing world, everything is always changing, and new trends are popping up constantly. As an…

Don’t Buy What the “Experts” Tell You About Marketing

Gabe Arnold | October 13, 2020July 6, 2023

One fact holds true in life and in business: there are no shortcuts. No hack, gimmick or magic…

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Tips That Revenue Pros Want You to Steal

Gabe Arnold | October 8, 2020November 27, 2020

As an entrepreneur, revenue is your lifeline. With business trends changing constantly, it is crucial to stay updated…

Why We’re in Love with Revenue (And Why You Will Be, too!)

Gabe Arnold | October 1, 2020July 6, 2023

It seems like a given, but it should be said, anyway: revenue is good. If you’re in any…

How to Learn From the Most Influential People in the Business Industry

Gabe Arnold | September 24, 2020October 26, 2022

Whether you are a new entrepreneur or have been running a business for years, one of the keys…

Business Marketing: 20 Do’s and Don’ts

Gabe Arnold | September 17, 2020

Marketing a business is a tricky mix between science and art. Sure, there are proven methods that can…

What Does It Really Mean to Be an Entrepreneur

Gabe Arnold | December 10, 2018August 24, 2022

The word “entrepreneur” gets bandied around a lot. But, many people use it freely without truly understanding exactly…

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The BME Blog

Your destination for expert marketing, technology and leadership education.

Mastering Storytelling for Effective Copywriting

A/B Testing vs Multivariate Testing: Which is Better for Email?

How To Optimize Email Deliverability For Your Business

10 Best Practices for a Mobile-Optimized Website

Local SEO: The Future and the Secret Formula of Success

4 Types of Website Audits and Their Connection to SEO

The 10 Blue Links: What Happened to Them?

SMART Sales Goals: Definition, Guide and Examples

8 Simple Steps to Find Your Target Audience

Top 8 Reasons Why Buyer Persona is Essential to Your Business

What is the Purpose of a Marketing Plan?

SWOT Analysis: Definition, Tips and Examples

Do You Have True Financial Control?

3 Reasons Why You Should Join Our Team

How Podcasts Generate Higher Customer Engagement

Increase Your Results Without Paying More for Business

Five Things You Cannot Afford to Get Wrong About Business Marketing

Seven Products That’ll Boost Your Revenue

15 Unknown Tools Every Marketing Rockstar Uses Daily

Don’t Buy What the “Experts” Tell You About Marketing

Tips That Revenue Pros Want You to Steal

Why We’re in Love with Revenue (And Why You Will Be, too!)

How to Learn From the Most Influential People in the Business Industry

Business Marketing: 20 Do’s and Don’ts

What Does It Really Mean to Be an Entrepreneur

Tips That Revenue Pros Want You to Steal

Why We’re in Love with Revenue (And Why You Will Be, too!)

How to Learn From the Most Influential People in the Business Industry

Business Marketing: 20 Do’s and Don’ts

What Does It Really Mean to Be an Entrepreneur

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