In the digital marketing world, everything is always changing, and new trends are popping up constantly. As an entrepreneur, it is crucial to stay on top of current market trends to know what your audience will go for. Optimize your marketing strategies and manage your hectic schedule by using helpful online marketing tools. There are thousands of online marketing tools to choose from so we have compiled a list of 15 tools that marketing pros use every day.
Keep your social media posting consistent and updated with MeetEdgar. MeetEdgar is a social media scheduling and automation tool that allows you to schedule posts ahead of time. It can also write posts for you by pulling suggested phrases and words based on your audience.
Organize your content into categories to gain detailed insights into user habits too. If you are having trouble coming up with new posts, MeetEdgar can recycle posts and adjust the wording to update it. MeetEdgar offers social media management for Facebook, Instagram, Twitter, Pinterest and Linkedin.
Keep customers coming back to your site by getting them to subscribe. Subscribers.com is great for any modern business, as it cuts out the email inbox completely. Enable push notifications, pop-up windows and custom content for your subscribers and get in touch with them instantly.
Its user-friendly platform and detailed insights make it perfect for business owners targeting younger audiences who may not respond to email marketing campaigns. You can also schedule notifications ahead of time and target potential subscribers by timezone.
Optimize your SEO strategies through tools like Moz. Moz is an SEO software that provides services like keyword research, website audits, backlink analysis and rank tracking. Its goal is for you to outrank your competitors by showing detailed insights into keywords and where to put them for higher traffic.
Moz offers a variety of plans to cater to any type of business. If you are new to SEO, Moz offers educational tools, SEO guides and an extensive blog to help entrepreneurs optimize their website traffic.
Keeping up with content creation is a hassle. Users today often suffer from information overload, causing many businesses to get buried underneath mountains of content. Feedly allows you to fill the gaps in your posting schedule by helping you share relevant content with users.
Select topics, articles, blogs and publications that pertain to your business and Feedly organizes the content for you. You can then easily share that content on your website or social media pages. Show your users that you are up to date with current trends and events while not worrying about curating a post yourself.
You do not have to be a graphic designer to create amazing content these days. Canva is a free graphic design program that allows you to make graphics, logos, posts and banners for your brand. Choose from one of their templates or design your own.
Their extensive catalog contains free stock photos, graphics and fonts so you can personalize your designs. Upgrade to Canva Pro for more-focused stock photos and detailed graphics. You also have the option to upload your own photos and logos from your device. Print your flyers and marketing materials right from Canva so you can save time.
Video content is rapidly growing in popularity. Video production and editing take a lot of time, so making sure they get as many views as possible is crucial. While Youtube is the original video streaming platform, many businesses are using sites like Vimeo as a more professional outlet.
Vimeo provides user-friendly editing tools, analytics, publishing options and live streaming options. All videos are ad-free and can be posted to any of your social media platforms. If you are not a video pro, you can post job requests and hire a professional videographer. Vimeo is also great for short films since they offer higher resolution options.
Get feedback from your users without the typical survey format. Typeform is an online form and survey software that allows you to make personalized surveys to send to customers.
Easily ask questions and plan your marketing strategies based on what your users want. Customize your questions to get the feedback that matters most to you. Their conversational format allows for more engagement from users too. Typeform also has built-in analytics to easily view user responses.
As a business owner, it is essential to provide customer service to your users 24/7. In the age of social media, users can easily post inquiries and complaints about your brand. Being responsive to customer interactions will enhance your reputation and connect you with your audience.
Customer service tools like Zendesk provide customer support integration from all your platforms. Answer emails, chats and phone calls all from one dashboard. Zendesk is especially helpful for customer support teams to collaborate with each other. Zendesk also offers tools for sales representatives like lead generation tools and contact automation.
While Google Analytics is a common tool in digital marketing, it is necessary to see how users are moving through your site. Google Analytics is seen as the Gold Standard analytics tool due to its user-friendly platform and detailed insights. It is also free to use and constantly updating to better serve business owners.
It can easily be integrated into any website and shows you which landing pages are getting the most traffic. Keep up with your website traffic in real-time with live tracking and see exactly how users are navigating through your site. Other provided tools include demographic data, session times and growth rate.
For retailers, giveaways and contests are essential parts of a good marketing strategy. They bring in new customers and engage your existing clientele. Easily manage your social media giveaways and contests through Woobox. Woobox helps you create and run successful campaigns, giveaways, polls and contests.
It is a great platform for displaying user-generated content through automated hashtag entry. Woobox also offers webpage popups that are perfect for running sales or adding disclaimers. Highlighting user-generated content is growing in popularity and allows you to focus on other parts of your business.
Advertising on social media is a great way to increase engagement and revenue. However, there is more to social media ads than just promoting a post. Advertising software like Nanigans makes it easy to manage your social media ad campaigns, especially Facebook marketing.
Easily track your ad campaign success from their dashboard and streamline your campaign strategy. Nanigans also offers help with Twitter and Instagram promotions.
Email marketing campaigns are the backbone of any marketing strategy. Software like Mailchimp makes it easier for marketers to send out emails to their subscribers. With their user-friendly platform and easy integration process, they are a great starting point for small businesses looking to improve their email marketing campaigns. Schedule newsletters to go out on time and track user engagement, all for free.
You do not have to be a website designer to make a beautiful website these days. Unbounce allows you to easily make changes to any page and test user interaction. See what landing pages work the best to streamline your branding and design. Unbounce offers template-based pages to choose from or you can design your own pages. Unbounce also uses Smart Traffic AI technology to track website traffic.
Affiliate marketing tools are great for expanding your customer base. Keep your affiliates organized and up to date with programs like CJ Affiliate. CJ Affiliate is a worldwide network of bloggers and allows for independence and self-service.
Keep track of your affiliate’s progress and grow your customer outreach easily. You can also grow your business without having to hire regular employees or investing in expensive sales techniques.
Reduce time looking at the best advertising platforms by using programmatic advertising tools like Rocket Fuel. Rocket Fuel automatically posts your ads to platforms based on user data. You may have noticed ads like these while browsing online since they tend to follow users from site to site. Rocket Fuel uses moment scoring technology to see how likely a user is to click on your ad. They use anonymous user data to decide where to post your ad.
Leave it to the Pros
Digital marketing tools allow business owners to streamline their marketing strategies but integrating them can be time-consuming. At Business Marketing Engine, our marketing professionals are here to help you integrate the tools you need to run a successful business.
From social media management to website analytics, we strive to help entrepreneurs succeed. Contact us today to learn more about our marketing services.