4 Successful Companies That Fail the Mission Statement Test

Crafting a mission statement is something you know you need to do, but it’s also easy to keep delaying. While understanding your vision and mission provides value, it can be hard to write everything down in a brief and succinct manner. You may even wonder if having a mission statement is really worth it. To … Read more

Top 5 Benefits of Marketing Automation Campaigns

Top 5 Benefits of Marketing Automation Campaigns

Marketing team members engage in tasks such as email correspondence, social media postings and identifying target market segments for each campaign. As the campaign grows, tracking the information through Word documents and Excel spreadsheets is no longer effective. Marketing automation steps in to save the day! It utilizes software to automate repetitive, routine tasks that … Read more