Case Study:
Exscape Designs

Based out of Cleveland, Ohio, Exscape Designs is a landscaping and home services company dedicated to enhancing people’s lives through memorable experiences. With expertise in the industry, they’re able to deliver exceptional landscaping results, leaving no client behind.

However, when it came to marketing their business, they recognized it was not their area of expertise. They wanted holistic and comprehensive support, so they began working with a small, local marketing agency during their start-up phase. All aspects of their marketing needed to work together in harmony, but with this agency’s lack of strategy and its resources being spread too thin, revenue was flatlining at seven figures for Exscape Designs.

They were in need of an agency to help them improve their sales and brand reach right away, so they decided to go in a different direction. That’s when they found Business Marketing Engine (BME), and now, their revenue has jumped into the eight-figure range.

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With BME’s experience working with home services agencies, as well as their technical and marketing expertise, it was a perfect match. BME went to work right away taking work off of Exscape Designs’ plate. They were already doing an exceptional job delivering their services, so they needed BME to kick start their marketing efforts.

Our first step was conducting market research, including studying competitors. BME crafted a holistic marketing strategy and produced a 12 Month Marketing Blueprint to drive Exscape Designs’ growth. After identifying focus areas and strategies, we got to work on making those goals a reality.

We understood that gaining new prospects would be important for Exscape Designs’ growth, but we also knew it was essential to nurture existing clients as well as recruit prospective employees to keep their operations running smoothly. Focusing on their website, social media and email marketing, we saw great results in the first year working together.

We understood that gaining new prospects would be important for Exscape Designs’ growth, but we also knew it was essential to nurture existing clients as well as recruit prospective employees to keep their operations running smoothly. Focusing on their website, social media and email marketing, we saw great results in the first year working together.

First, our design team modified, updated and optimized their website’s usability to maximize search engine optimization and rankings. By improving contact forms, website copy and call to action offers, we’ve been able to improve their conversion rates, leading to more sales. And by adding a customer service chat feature and training their team to use it, BME has helped Exscape Designs bring leads in live! With regularly posted, high-quality and industry-relevant blog copy on their site, Exscape Designs is quickly becoming an industry leader.

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With a stronger website behind them, our team turned to increase brand awareness and trust with social media and email marketing campaigns. Consistent posting on social media and regular email marketing campaigns work in unison to nurture existing customers and gain new ones. With this regular exposure to Exscape Designs, their customers can keep the landscaping company at the top of their minds, making sales easier to convert down the road. A strong audience base like this leads to years of continued and sustainable growth.

With ad campaigns on Google and LinkedIn, we’re seeing Exscape Designs bring in more revenue than ever before, and we couldn’t be more delighted with the results.

Employment branding for consistent employment is essential for home services companies, so we’re dedicating plenty of resources to ensuring they have the staffing they need to keep growing at this rate.

One project, in particular, stands out. After becoming a licensed pool vendor, Exscape Designs needed a quick campaign launch to get the word out in time for their busy season with pools.

We were able to accomplish this effectively, and they generated $750,000 in revenue in just 90 days from this one campaign. BME understands that time is of the essence in many cases, so we’re proud to have quick turnarounds that never compromise the quality of our deliverables.

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Overall sales pipeline improvements, combined with the above efforts, lead to an excellent year for Exscape Designs. With $8M in opportunities during this first year together, we’re confident Exscape Designs has the foundation to continue to grow into and past the eight-figure company they are now. And we’ll be here to ensure that keeps happening.

A monthly marketing report keeps Exscape Designs well-informed about our progress, but we take extra care to never burden our clients. We want to take work off of your plate, not put work on it – unless it’s in the form of tons of incoming business for you!

If you’re looking to build your brand, grow your revenue and scale your business for many years of continued success, then BME is here for you.

Contact us today to learn more about how we
can help you meet your goals.

We look forward to serving you, too!

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