Case Study:
Exscape Designs
Based out of Cleveland, Ohio, Exscape Designs is a landscaping and home services company dedicated to enhancing people’s lives through memorable experiences. With expertise in the industry, they’re able to deliver exceptional landscaping results, leaving no client behind.
However, when it came to marketing their business, they recognized it was not their area of expertise. They wanted holistic and comprehensive support, so they began working with a small, local marketing agency during their start-up phase. All aspects of their marketing needed to work together in harmony, but with this agency’s lack of strategy and its resources being spread too thin, revenue was flatlining at seven figures for Exscape Designs.
They were in need of an agency to help them improve their sales and brand reach right away, so they decided to go in a different direction. That’s when they found Business Marketing Engine (BME), and now, their revenue has jumped into the eight-figure range.
With BME’s experience working with home services agencies, as well as their technical and marketing expertise, it was a perfect match. BME went to work right away taking work off of Exscape Designs’ plate. They were already doing an exceptional job delivering their services, so they needed BME to kick start their marketing efforts.
Our first step was conducting market research, including studying competitors. BME crafted a holistic marketing strategy and produced a 12 Month Marketing Blueprint to drive Exscape Designs’ growth. After identifying focus areas and strategies, we got to work on making those goals a reality.
We understood that gaining new prospects would be important for Exscape Designs’ growth, but we also knew it was essential to nurture existing clients as well as recruit prospective employees to keep their operations running smoothly. Focusing on their website, social media and email marketing, we saw great results in the first year working together.
We understood that gaining new prospects would be important for Exscape Designs’ growth, but we also knew it was essential to nurture existing clients as well as recruit prospective employees to keep their operations running smoothly. Focusing on their website, social media and email marketing, we saw great results in the first year working together.
First, our design team modified, updated and optimized their website’s usability to maximize search engine optimization and rankings. By improving contact forms, website copy and call to action offers, we’ve been able to improve their conversion rates, leading to more sales. And by adding a customer service chat feature and training their team to use it, BME has helped Exscape Designs bring leads in live! With regularly posted, high-quality and industry-relevant blog copy on their site, Exscape Designs is quickly becoming an industry leader.
With a stronger website behind them, our team turned to increase brand awareness and trust with social media and email marketing campaigns. Consistent posting on social media and regular email marketing campaigns work in unison to nurture existing customers and gain new ones. With this regular exposure to Exscape Designs, their customers can keep the landscaping company at the top of their minds, making sales easier to convert down the road. A strong audience base like this leads to years of continued and sustainable growth.
With ad campaigns on Google and LinkedIn, we’re seeing Exscape Designs bring in more revenue than ever before, and we couldn’t be more delighted with the results.
Employment branding for consistent employment is essential for home services companies, so we’re dedicating plenty of resources to ensuring they have the staffing they need to keep growing at this rate.
One project, in particular, stands out. After becoming a licensed pool vendor, Exscape Designs needed a quick campaign launch to get the word out in time for their busy season with pools.
We were able to accomplish this effectively, and they generated $750,000 in revenue in just 90 days from this one campaign. BME understands that time is of the essence in many cases, so we’re proud to have quick turnarounds that never compromise the quality of our deliverables.
Overall sales pipeline improvements, combined with the above efforts, lead to an excellent year for Exscape Designs. With $8M in opportunities during this first year together, we’re confident Exscape Designs has the foundation to continue to grow into and past the eight-figure company they are now. And we’ll be here to ensure that keeps happening.
A monthly marketing report keeps Exscape Designs well-informed about our progress, but we take extra care to never burden our clients. We want to take work off of your plate, not put work on it – unless it’s in the form of tons of incoming business for you!
If you’re looking to build your brand, grow your revenue and scale your business for many years of continued success, then BME is here for you.
Contact us today to learn more about how we
can help you meet your goals.
We look forward to serving you, too!
Testimonials
At Business Marketing Engine, we serve our clients at the highest level to provide them with the best results and experiences possible.
But you don’t have to take our word for it, check out what our clients have to say about working with us!
Omnisocial
Gabe is awesome and helped make a major impact on my opt-ins. I’ve tripled my number of daily opt-ins, largely thanks to his recommendations. He knows his stuff, I can’t say enough good things about him and I highly recommend him to anyone needing his services.
— Jon Loomer
Copywriter Today
Bravo! This was the best article we’ve received today! Please let the writer know that we really appreciate their talent and hard work.
— Marcie Manfredonia
Copywriter Today
Well-written! Very insightful and a lovely piece. It ties nicely into some of the other things written here. Thanks!
— Stacy Brookman
Copywriter Today
This is solid. I didn’t know what to expect for my first order, very happy. Thanks!
— Mike Ruman
BME Web
Some cool feedback for you guys. The copy on my landing page made a huge VP schedule a call with me when he only takes 2-3 marketing calls a year. Thanks Gabe Arnold for polishing it up!
— Tyler Carlston
BME VA
Adding a VA to my team was a huge game-changer for me and my business, and I have experienced a tremendous shift personally and professionally.
My VA handles the behind-the-scenes daily operations of my business and plays a huge role in minimizing the pressure and noise I experience on a daily basis. Since adding my VA to my team, my time, energy and mental space has been freed up significantly so that I can focus my efforts on serving my clients at the highest level while growing my business.
I love that my VA is not only task-oriented; she is mission-driven and the way in which she shows up is aligned with my long-term vision and strategy. Not only does she support me, but she receives the support she needs from the entire team at BME. Above all else, I feel more energized, focused and productive; and given that we create our reality based on how we feel, the decision to add a BME VA to your team is unequivocally a wise investment.
— Pamela Savino
Live Authentically, LLC
Logo and Design
I AM OVERJOYED. The things you are doing to my e-book, my words, to make them beautiful visually blows my mind. You have captured what I wanted to exude so perfectly and included so many subtle hints of who I am. You both are incredible artists and should be proud of your beautiful skillsets.
From the intention of the photos you’ve chosen to the littlest details of facial expressions even in linework of faces AND to hear you describe them and explain why really shows how present you are in your work and the detail and care you’ve spent making the choices.
You reiterate the things I’ve given feedback on and explain how and why you’ve taken action on them, and you lift me up by being excited about my message and tell me how you’re applying it yourself. As a client, that means the most. To know you care about my project and support me.
I cannot wait to see my book as it makes beautiful progress and I cannot wait to share it with all of the women of the world who can lift it up - thank you SO VERY MUCH for making that happen.
— Jessica Olbin
Holistic Marketing Plans
I’m a classic bootstrapper and have, for the most part, had some success because of determination and time. But this is NOT ENOUGH! If you expect to be around in the digital space you need to be able to identify your strengths, your weaknesses, and build systems and processes around those things; and if at all possible, learn to leverage other people’s time, talent and labor. I can say, unequivocally, Gabe is one of the best out there in this space and is helping me (and others like me) to draft a more holistic approach to building their business in the digital marketplace. The differentiator that he has helped provide to me is his focus on systems and processes and after 7-8 months of working with him, I have no doubt he is the real deal!
— Todd McGuire
Holistic Marketing Plans
Ever since I started working with Business Marketing Engine my clientele has literally quadrupled and I’ve noticed that I have a much higher call volume for services we provide in general! I love working with you guys because you listen to what I want and need!
— Nicole Breitmayer
Holistic Marketing Plans
Excellent! Exactly what I am looking for. Great job!
— Kenneth Sperry
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