Case Study:
Primary Health Project
Our Client
Dr. Edwin Wu MD is a critical medicine specialist based in Miami, FL. As a master at serving his patients with kindness and groundbreaking medical practices, he has helped many people bounce back from life-altering situations and unfortunate circumstances. But he knew he could do more.
And after becoming aware of the increasing number of Americans with diabetes, he realized he could help, but not on his own. They needed more than just one medical doctor. They needed a supportive community to help them live a full life without compromise.
So with the motivation to help those people and become more than just one medical doctor with a limited reach, Dr. Wu founded Primary Health Project and started his entrepreneurial journey.
That’s when he consulted with Business Marketing Engine on how to grow his vision.
The Challenge
After many years of practicing medicine, Dr. Edwin Wu had more motivation than ever to help people in need. He had a goal in mind and managed to get the ball rolling by creating Primary Health Practice. But as a medical doctor without marketing experience, he was still far from the thriving community he pictured and didn’t know how to proceed.
Our Solutions
In the beginning, after Dr. Wu’s start, he relied on BME for copywriting– until he realized that we could help him realize his visions for expansion.
Together, we identified the assets and destinations he would want to drive people to throughout his campaign, finalized his ultimate goal as a community that educates, supports and raises health awareness. And we took the first step toward that community with a 12-month holistic marketing plan.
Our plan used deep market research to discover what his ideal audience needs and wants to see. Then, over the following months, we created a new website for Dr. Wu, a 10-chapter book on how to live with type II diabetes and a 30-day health challenge to build his community.
As of now, Primary Health Project is live.
It’s the diverse community of health experts and peers educating, supporting and empowering people with diabetes that Dr. Edwin Wu always wanted. And as Primary Health Project continues into the future, we’ll continue supporting Dr. Wu and his lively community.
Do you want to learn more about Business Marketing Engine’s solutions?
Contact us today to see what we can do for your business!
Testimonials
At Business Marketing Engine, we serve our clients at the highest level to provide them with the best results and experiences possible.
But you don’t have to take our word for it, check out what our clients have to say about working with us!
Omnisocial
Gabe is awesome and helped make a major impact on my opt-ins. I’ve tripled my number of daily opt-ins, largely thanks to his recommendations. He knows his stuff, I can’t say enough good things about him and I highly recommend him to anyone needing his services.
— Jon Loomer
Copywriter Today
Bravo! This was the best article we’ve received today! Please let the writer know that we really appreciate their talent and hard work.
— Marcie Manfredonia
Copywriter Today
Well-written! Very insightful and a lovely piece. It ties nicely into some of the other things written here. Thanks!
— Stacy Brookman
Copywriter Today
This is solid. I didn’t know what to expect for my first order, very happy. Thanks!
— Mike Ruman
BME Web
Some cool feedback for you guys. The copy on my landing page made a huge VP schedule a call with me when he only takes 2-3 marketing calls a year. Thanks Gabe Arnold for polishing it up!
— Tyler Carlston
BME VA
Adding a VA to my team was a huge game-changer for me and my business, and I have experienced a tremendous shift personally and professionally.
My VA handles the behind-the-scenes daily operations of my business and plays a huge role in minimizing the pressure and noise I experience on a daily basis. Since adding my VA to my team, my time, energy and mental space has been freed up significantly so that I can focus my efforts on serving my clients at the highest level while growing my business.
I love that my VA is not only task-oriented; she is mission-driven and the way in which she shows up is aligned with my long-term vision and strategy. Not only does she support me, but she receives the support she needs from the entire team at BME. Above all else, I feel more energized, focused and productive; and given that we create our reality based on how we feel, the decision to add a BME VA to your team is unequivocally a wise investment.
— Pamela Savino
Live Authentically, LLC
Logo and Design
I AM OVERJOYED. The things you are doing to my e-book, my words, to make them beautiful visually blows my mind. You have captured what I wanted to exude so perfectly and included so many subtle hints of who I am. You both are incredible artists and should be proud of your beautiful skillsets.
From the intention of the photos you’ve chosen to the littlest details of facial expressions even in linework of faces AND to hear you describe them and explain why really shows how present you are in your work and the detail and care you’ve spent making the choices.
You reiterate the things I’ve given feedback on and explain how and why you’ve taken action on them, and you lift me up by being excited about my message and tell me how you’re applying it yourself. As a client, that means the most. To know you care about my project and support me.
I cannot wait to see my book as it makes beautiful progress and I cannot wait to share it with all of the women of the world who can lift it up - thank you SO VERY MUCH for making that happen.
— Jessica Olbin
Holistic Marketing Plans
I’m a classic bootstrapper and have, for the most part, had some success because of determination and time. But this is NOT ENOUGH! If you expect to be around in the digital space you need to be able to identify your strengths, your weaknesses, and build systems and processes around those things; and if at all possible, learn to leverage other people’s time, talent and labor. I can say, unequivocally, Gabe is one of the best out there in this space and is helping me (and others like me) to draft a more holistic approach to building their business in the digital marketplace. The differentiator that he has helped provide to me is his focus on systems and processes and after 7-8 months of working with him, I have no doubt he is the real deal!
— Todd McGuire
Holistic Marketing Plans
Ever since I started working with Business Marketing Engine my clientele has literally quadrupled and I’ve noticed that I have a much higher call volume for services we provide in general! I love working with you guys because you listen to what I want and need!
— Nicole Breitmayer
Holistic Marketing Plans
Excellent! Exactly what I am looking for. Great job!
— Kenneth Sperry
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