In a time when the world is at our fingertips, you’d think more traditional styles of advertising were old news, however that is certainly not the case. TV ads are still one of, if not the most effective ways to reach potential customers – especially for small businesses. According to a study from Thinkbox, TV … Read more
As a business, I’m sure you can agree that growing your client base is the top priority. More customers means more revenue and guarantees a flourishing future for your company. The best way to expand your client base is by investing more in your advertising. Advertising is one of the most, if not the most, … Read more
There’s a lot of speculation out there regarding the must-dos in making your business thrive. This is why knowing how to conduct market research and market analysis properly to use in your favor is so important. Take it one step further and figure out what your market analysis and business plan need to focus on, … Read more
All great marketing strategies focus on one thing over everything else: the customer. But your customers aren’t just in one place. They could be driving in their car past billboards, at a retail store sifting through clothes, or even streaming their favorite show online in the comfort of their homes. Your customers find themselves in … Read more
If you are in the marketing biz, I’m sure you’ve heard a thing or two, or twenty about marketing through multiple channels. You know, using a variety of methods to reach your target market. But why is it so important? Well, for one, it ensures that you’re not putting all your eggs in one basket. … Read more
As business owners and entrepreneurs, we know how much is required of us to market our businesses successfully. There are so many opinions and strategies out there, but it’s hard to distinguish which methods are worth investing in and which ones you are better off without. With cross-channel marketing, “better off without” shouldn’t be an … Read more
Because email marketing is so underutilized, many people don’t realize that, more often than not, your email may not even get delivered. Now, this list isn’t for the faint of heart. These methods are for those who wish to utilize email marketing to its full extent and want to make sure that they are not … Read more
When you start to look forward to the next few months and the year of marketing that your business has ahead of it, I want you to keep these three keys in mind. If you put them in place, you’ll have a very successful year. Ignore them and you’ll waste a lot of time and … Read more
In an earlier blog post, Why Your Sales Pitch Sucks, and What to Do About It, I shared my experience of receiving a terrible upsell phone call from my local gym. I reveal three secrets you can apply to your pitch to improve results. Pauline took action and called me, and together we created a … Read more