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How to Avoid Common Landing Page Copy Mistakes

Gabe Arnold | July 22, 2025 | Blog

Imagine you’ve poured countless time, money, and effort into driving traffic to your landing page. But when visitors arrive, they leave – simply because your copy isn’t resonating with them….

Boost Brand Identity: Stand Out With Custom Illustration Strategies

Gabe Arnold | October 16, 2024

Your brand identity is the heart and soul of your business. It’s what makes you recognizable, memorable, and…

How To Use Typography To Enhance Your Branding

Gabe Arnold | October 10, 2024January 22, 2025

Have you ever wondered why some logos are instantly recognizable? It’s not just the colors! Typography, or the…

10 Reasons Why Minimalism is Essential in Graphic Design

Gabe Arnold | August 19, 2024September 25, 2024

Minimalist graphic design has been gaining popularity for its simple, clean and impactful aesthetic. And businesses and marketers…

Boost Email Results: Avoid These 5 Email Mistakes Now!

Gabe Arnold | August 9, 2024

Email marketing is one of the most effective ways to reach your target audience and drive conversions. However,…

How to Implement Color Theory in Brand Identity?

Gabe Arnold | July 22, 2024

It’s no secret that colors hold immense power. They can evoke emotions, influence perception, and leave a lasting…

7 Ways Chatbots Can Revolutionize Your Email Marketing

Gabe Arnold | July 5, 2024

Streamlining workflows and maximizing results – that’s the name of the marketing automation game. But what if there…

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The 7 Marketing Materials You Need to Start a Business

Gabe Arnold | September 24, 2021January 27, 2023

You already know that you need marketing for your business. That’s a given. But you also know that…

How to Build and Keep a Successful Customer Base

Gabe Arnold | September 17, 2021October 30, 2022

You need a new couch for your living room. You have had countless dogs, cats and spills on…

Top 10 Effective Marketing Tactics Today

Gabe Arnold | September 10, 2021February 16, 2023

If you do not market your product, service or brand as a whole, nobody knows you exist. There…

The 4 Ps of Marketing and Marketing Mix Explained

Gabe Arnold | September 3, 2021August 24, 2022

A lot of people think marketing is one-sided. But we have some news for you: It’s not. Marketing…

Situation Analysis for a Strategic Marketing Plan

Gabe Arnold | August 27, 2021October 30, 2022

If you’re in business marketing, you know how important it is to develop new strategies. What tools do…

How to Plan a Marketing Budget in 2021

Gabe Arnold | August 20, 2021August 20, 2021

Businesses have a lot of marketing expenses. You might be a new small business owner who just realized…

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Make Your Work Work for You: Generating Income in Your Time

Gabe Arnold | April 27, 2016September 27, 2022

I don’t know if there’s anyone, given the opportunity, that wouldn’t want to be their own boss and…

The 5 Things You Need to Know About Marketing Automation

Gabe Arnold | April 25, 2016October 5, 2023

Marketing is a necessary task for pretty much every business. It brings in new clients and reminds old…

More Than Small Talk: The Importance of Getting to Know Your Employees

Gabe Arnold | April 25, 2016January 27, 2023

One of the most important aspects of being a leader is knowing your employees or team members. In…

The Top 3 Ways Quality Content Generates Leads

Gabe Arnold | April 25, 2016October 26, 2022

Developing a marketing plan is the first point of entry for many businesses looking to promote their goods…

Get Connected: How Your Blog Builds Relationships

Gabe Arnold | April 25, 2016October 26, 2022

Your company and blog may seem like a little island resting alone on the vast sea of the…

Set Out on an Adventure: Learning the Tools to Take You to the Top

Gabe Arnold | April 25, 2016October 26, 2022

Starting on the path of entrepreneurship will be equal parts challenging and rewarding. There will be moments where…

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Three Ways to Make Your Marketing Work While You Sleep

Gabe Arnold | January 7, 2021October 26, 2022

As a business owner, you do all that you can to make your business successful. A business can…

How to Avoid Your Marketing Nightmare

Gabe Arnold | December 31, 2020December 29, 2020

Now that digital marketing tools and strategies are far more accessible today than they were in the past,…

14 Questions You Shouldn’t Be Afraid to Ask About Business Marketing

Gabe Arnold | December 22, 2020October 26, 2022

Marketing is a broad term. How you market your business is unique and personal to you. While reading…

Common Marketing Problems and How You Can Solve Them

Gabe Arnold | December 17, 2020August 24, 2022

Marketing is one of the most indispensable yet uncertain functions of any business. Although it is the major…

The Best Revenue Advice From A 1st Grader

Gabe Arnold | December 10, 2020

We can all agree that the main goal of any business is to generate revenue. Sure, there might…

10 Warning Signs You Should Invest More in Business

Gabe Arnold | December 4, 2020July 6, 2023

Growing your business takes time, effort and experimentation. Knowing where to invest is a challenge that all entrepreneurs…

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Increase Your Results Without Paying More for Business

Gabe Arnold | November 19, 2020October 26, 2022

Small and medium-sized businesses do not have limitless marketing budgets. Marketing options need to be thoughtfully considered and…

Marketing: The Good, the Bad and the Ugly

Gabe Arnold | November 12, 2020October 30, 2022

The world of marketing is not for the faint of heart. Grit, determination and hardness of mind toward…

Five Things You Cannot Afford to Get Wrong About Business Marketing

Gabe Arnold | November 5, 2020May 2, 2023

As a business owner, you already understand the value of marketing. However, understanding its importance and implementing a…

Seven Products That’ll Boost Your Revenue

Gabe Arnold | October 29, 2020March 25, 2024

As a business owner, you need to know which products and strategies are going to help your company…

15 Unknown Tools Every Marketing Rockstar Uses Daily

Gabe Arnold | October 22, 2020August 24, 2022

In the digital marketing world, everything is always changing, and new trends are popping up constantly. As an…

Don’t Buy What the “Experts” Tell You About Marketing

Gabe Arnold | October 13, 2020July 6, 2023

One fact holds true in life and in business: there are no shortcuts. No hack, gimmick or magic…

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The BME Blog

Your destination for expert marketing, technology and leadership education.

How to Avoid Common Landing Page Copy Mistakes

Boost Brand Identity: Stand Out With Custom Illustration Strategies

How To Use Typography To Enhance Your Branding

10 Reasons Why Minimalism is Essential in Graphic Design

Boost Email Results: Avoid These 5 Email Mistakes Now!

How to Implement Color Theory in Brand Identity?

7 Ways Chatbots Can Revolutionize Your Email Marketing

The 7 Marketing Materials You Need to Start a Business

How to Build and Keep a Successful Customer Base

Top 10 Effective Marketing Tactics Today

The 4 Ps of Marketing and Marketing Mix Explained

Situation Analysis for a Strategic Marketing Plan

How to Plan a Marketing Budget in 2021

Make Your Work Work for You: Generating Income in Your Time

The 5 Things You Need to Know About Marketing Automation

More Than Small Talk: The Importance of Getting to Know Your Employees

The Top 3 Ways Quality Content Generates Leads

Set Out on an Adventure: Learning the Tools to Take You to the Top

How to Avoid Your Marketing Nightmare

14 Questions You Shouldn’t Be Afraid to Ask About Business Marketing

Common Marketing Problems and How You Can Solve Them

The Best Revenue Advice From A 1st Grader

10 Warning Signs You Should Invest More in Business

Increase Your Results Without Paying More for Business

Five Things You Cannot Afford to Get Wrong About Business Marketing

Seven Products That’ll Boost Your Revenue

15 Unknown Tools Every Marketing Rockstar Uses Daily

Don’t Buy What the “Experts” Tell You About Marketing

Increase Your Results Without Paying More for Business

Five Things You Cannot Afford to Get Wrong About Business Marketing

Seven Products That’ll Boost Your Revenue

15 Unknown Tools Every Marketing Rockstar Uses Daily

Don’t Buy What the “Experts” Tell You About Marketing

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