Content marketing provides you with the opportunity to exert your authority on a topic of interest to your target market audience. The focus of that content will work to solve a problem or fulfill a desire that your target audience is looking to satisfy. As your target audience begins to engage with the content you create, they start to see you as an authoritative person that they can trust.
In their mind, you are the only possible option for solving that problem or meeting that desire. Your authoritative status and the trust your target market audience instills in you paves the way towards sales of products and services that you offer.
The ball gets set into motion with each marketing content piece that you create. Here are four steps to focus on as you work towards building your target audience through content marketing.
Step One – Content Hot Spot
It is impossible for your target audience to feel a connection with your content articles just by reading the words you write on a page. You need to be the one to create that connection and make them forge an emotional response to your content. To do this, you need to share your expertise on a topic in your articles and blog posts. You can also develop a connection when you write on topics that center on your passion.
Each of these scenarios works on an individual basis towards building your target audience because they can make a connection with the content you are sharing. When you combine your expertise with your passion, you create a content hot spot. That is where potential customers will sit up and take notice of you and the content you are sharing.
Step Two – Content Pitch
To start building your audience, you need to steer your content pieces towards an open spot within your industry that has a need to fill. That need is a lack of quality content with a focus on solving a problem or fulfilling a desire that exists within the market. Position yourself in this opening by placing your content showcasing your expertise and passion in front of the existing audience members.
Pitch your content to the market audience by letting your expertise and passion speak for itself. Be consistent in how often you share content and actively engage in establishing a connection with the members of that audience. Give the members a reason to turn to you when they are looking to connect with someone who has something of value to offer.
Step Three – Build a Foundation
Anything that creates strength and stability in the world gets its start on an equally strong foundation. You are going to use the power of your content marketing pieces to establish a framework that consists of your audience members. It will not happen overnight. You need to have patience and give potential customers the opportunity to come across your content pieces and take a course of action that leads to them wanting to know more about you.
To start building your foundation, create a central location where people can visit on a regular basis to read the new content you publish. You have a variety of options to choose from when deciding where to host your content publications. There are social media channels such as Facebook and Twitter, blogs on your personal website or guest article publications on publications your target audience frequently reads.
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Step Four – Audience Retention
You may do everything right by offering content that hits your target market hot spot and actively engaging your readers to participate in what you are sharing. However, if you are not giving them a reason to come back time and time again to see additional content pieces that you publish, your content marketing campaign falls flat.
One of the best ways to remain in contact with your audience members is by creating and maintaining an email subscriber list. To create a subscriber list, you just need to place a simple signup form on your website and share it across your social media channels. Audience members who would like to stay in contact with you will take advantage of this opportunity.
Through this list, you can share content pieces that form a strong connection with your audience members. They will come to expect to receive an email from you with more content pieces that showcase your expertise and passion while bringing value to their corner of the world.
Your content marketing campaign is equally as important as any other marketing campaign that you run. Remember to take your content hot spot and position yourself in an opening within the industry that has a problem to solve or desire to fill. From that position, you can begin building the foundation for audience retention to take place. As your audience begins to grow, so will your profit margins.