What is financial control? When we talk about financial control, what we’re talking about is knowing — and understanding — the money that your company spends and earns. How much you pay for office supplies and web hosting. The cost of advertising and raw materials. The amount paid by customers and clients versus how much […]

Sales are the heartbeat of a business. If it’s going to thrive, you’ve got to make sales. This seems like common sense, but tons of businesses continue to neglect their silent salesperson.  This salesperson works non-stop representing the company, and in some cases will be the only interaction a potential customer has with the business.  […]

How to Give Your Business The Voice it Deserves

When it comes down to it, the formula for success is actually just as simple as it was twenty years ago. It’s just been hidden away, but I’m going to show you (and remind you) how it works today.

You have a lot going on as you’re running your business each and every day. Concerning yourself with internet marketing in the form of search engine optimization, more commonly referred to as SEO, is just one more thing you know you need to contend with, but who has the time? It turns out SEO is […]

Social media is a great way to connect with people. It has quickly expanded from a place where friends communicate and share information with each other to becoming a place where businesses can reach out to current and potential customers. But, social media is a large realm. If you do not take steps to get […]

Email marketing remains one of the best and most effective ways to connect with your target audience. It holds many benefits including improving your brand, increasing your revenue and creating an instant impact, all in a cost-effective way. Email marketing is especially beneficial for small businesses. However, small business owners often do not have the […]

Workforce issues are something every small business owner must face. How a business owner deals with these problems can often make or break the company. Every problem has a solution, even if it is not immediately recognizable. Sometimes a business owner must think outside the box to find the answer, but other times the answer […]

The word “entrepreneur” gets bandied around a lot. But, many people use it freely without truly understanding exactly what it means to be an entrepreneur. Although there are some distinct traits that an entrepreneur needs to have, the entire definition of “entrepreneur” is up to interpretation. Keep reading to learn the true meaning of being […]