4 Successful Companies That Fail the Mission Statement Test

Crafting a mission statement is something you know you need to do, but it’s also easy to keep delaying. While understanding your vision and mission provides value, it can be hard to write everything down in a brief and succinct manner. You may even wonder if having a mission statement is really worth it. To … Read more

4 Steps You Need to Follow Today for a Good Mission Statement

Mission statements are the grounding, motivating factor in the non-profit world, where I spent 10 years of my career. They keep each person involved in the organization, from the donors and volunteers to the leaders and trustees, focused on the ultimate goal. A good mission statement clearly and succinctly states the reason for the organization’s … Read more