Well, we’ve been in 2017 for three days. If you’re like 40 percent of Americans, you’ve made a New Year’s Resolution. This year, I’ve decided that in my personal life, I want to deepen my faith and increase my fitness. Professionally, I want to improve my skills while expanding my reach. And for my family, … Read more
It’s the time of year when most people are taking time off to spend with friends and family. Your office hours are probably limited, and the time you are in the office is focused on closing out a successful 2016. This is the best time, though, as a small business leader, to trust your team … Read more
We’ve been hit several times in the Midwest with several different severe and snow watches, advisories, and warnings in the past week, with heavy snowfall and low visibility over the weekend and sub-zero degree windchill last week. Growing up in these conditions, my dad reinforced the need to make sure each part of our vehicles … Read more
Is SEO important? You could ask ten different leaders and get ten different answers. Some understand the value and choose to invest in the technique. Others don’t believe it’s still relevant. Many small business owners and leaders are on the fence. Maybe they agree SEO is important but don’t have the time or knowledge to … Read more
More than 9.6 million results appear when you search for a “marketing plan template” on Google, a huge indicator of the vast number of people who are still looking for ways to make their marketing more effective by creating a marketing plan. A marketing plan template is one way to do that — a step-by-step … Read more
Today is #givingTuesday, a day for Internet-goers around the world to seek out their favorite charity or non-profit and donate. Development and marketing departments have been working for months to promote their cause, with beefing up their Web sites a top priority. Why? When they asked themselves why SEO is important, they realized the same … Read more
With just slightly more than a month left in 2016, it’s time to start thinking about your 2017 plans, and the key marketing elements you’ll incorporate to increase your efficiency and create content that gets results for your business. Resolve to start taking action on each of these elements today, build them into your plan, … Read more
Business marketing isn’t everyone’s forte — which is why you can find countless marketing professionals, each with a different focus area. Some are specialists at social media marketing, others are skilled content marketers, and others are outstanding with outbound or inbound marketing. These are among the more than 131 kinds of marketing identified by one … Read more
Mission statements are the grounding, motivating factor in the non-profit world, where I spent 10 years of my career. They keep each person involved in the organization, from the donors and volunteers to the leaders and trustees, focused on the ultimate goal. A good mission statement clearly and succinctly states the reason for the organization’s … Read more