Episode 118

The Importance of Relationship Building – (Episode 118)

When a prospect tells you, “I have a marketing problem”, the real problem typically lies in his or her relationships. How can you solve your prospects’ problems without communicating with them? Today’s guest, George Bryant has relationship building at the top of his priority list. 

From Paper Routes to Digital Marketing

George, like many serial entrepreneurs, started his journey at a young age. Having a tumultuous childhood, he knew that to get what he wanted, he had to go out and get it himself. At nine years old, he had three paper routes to earn money. By 13, he had a job at an ice-skating rink. He didn’t realize until much later that he’d been an entrepreneur his whole life. 

After 12 years in the Marine Corps, George was struggling with what to do. He was working on becoming healthy again after years of injuries and eating issues. To hold himself accountable, he began posting recipes and blogs online. While growing his own business, he started working as a digital marketing consultant on the side, which was the most important decision of his professional life. 

George now works as a digital marketing expert (among many other things) and prioritizes relationships over all else. In his eyes, relationships beat algorithms. He’s helped countless business owners increase their revenue by showing them the true value of self-awareness and sympathy for buyers. 

Priority Number One

George says that every entrepreneur must make self-awareness, exploration and integrity their number one priorities. Having a good relationship with yourself and knowing your faults is the best way to set yourself up for success. Remember that words can only go so far, but the feelings behind the words travel even further. 

Many entrepreneurs forget to humanize their work. The algorithm isn’t buying your product, a real person is. Take time to nurture those relationships, even if the person doesn’t say yes. People are much more likely to refer your brand to others if you treat them well, respond to their comments or send them a gift. 

Another piece of advice from George is to surround yourself with the right people. Have people around you who tell you the truth and push you to be better. It makes all the difference. 

Do you need help building your entrepreneurial relationships? George is the person to help you. Contact him on his website, check out his podcast and online courses. Keep up with George on Facebook to join the Relationships Beat Algorithms group. 

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