Search Engine Optimization (SEO) rules are always changing, but this time, things are a little different.
SEO is changing all the time–practically every time we turn around, things are a little different when it comes to this aspect of the Internet. Most of the time, a change in the way that SEO works simply means a change in how in how Google looks at your website’s keywords. This isn’t something that you should ignore. The new change in Google’s SEO is most definitely something that you should not ignore.
The new change is going to be a major shift in how Google ranks and displays websites overall. This will happen specifically for websites that are not optimized for mobile devices. In order to see how this update could affect your website and the way things work for your site, you will need to take a look at what SEO is and why it’s so important. It would also be a good idea to learn about what Google values when it comes to SEO, especially if you want to keep your head above water in the midst of all this change.
The importance of SEO
If you aren’t totally sure, SEO is how you get your site rank up on a search engine, like Google. The keywords that you listed your website under are a vital part of this whole thing. If the key words for your website are searched, your website will come up and you will gain more consumers. This is something that could really change your life, especially if your website comes up in the top five sites under a search. Consumers will be very likely to click on your site and remember your brand the next time they need a service that you offer.
Google changes so much that it’s hard to keep track of everything. The latest change they made is that they now rank websites differently if they are not mobile friendly. With this change, effective SEO has evolved from making changes to your site to making major changes in the overall structure on your site. Now, in order to be in the top few search results, you need to have a mobile friendly website. This is certainly some incentive to become mobile friendly.
Stay on top of the game
Staying ahead can partially be done by making sure your site is mobile friendly, but you should probably make sure that it’s fully responsive as well. You should first create the mobile site, and then this new creation will give you some options when it comes to your site overall. You will need to make sure that every single page of your desktop site has a mobile version. This is something really essential to do.
The second thing you should be involved in is Dynamic Serving. This is a technique that detects what type of device a user to using to see your website.
You should also get into responsive design. This determines the resolution of the screen when a page is being viewed. It then adjusts the size and layout of the page according to what device you’re using.
What should you do right now?
SEO is always changing, so that is something that you should fully anticipate. Usually, changes are made when it comes to keyword trends and how Google treats links. However, the latest update from Google is something that is definitely a bigger deal than anything that’s happened in SEO recently. Google’s update makes the most sense, though, especially in our modern world. These days, people visit websites on their mobile devices, and that’s becoming the popular option. Our world is very dependent on mobile devices, so why shouldn’t websites be viewed through these devices as well? Google is only going to continue in this direction, so that means you need to as well.
Don’t panic!
Don’t worry about staying relevant in SEO. If you make the changes along with the updates from Google, you’ll be just fine. The more time you and your website technicians spend on these kinds of things, the more successful your website and overall company will be. SEO is what you make out of it–it’s something you can control if you choose to. So, if you want more consumers and more revenue, then trust us when we say that you should spend more time focused on SEO. It is not an advertising platform that you want to miss out on simply because you fail to put a plan in place now so contact us today and we will help you get started in the right direction.
