Are you actively using Facebook, Twitter, Instagram and LinkedIn for your business? While these networks have been around for some time now, there are many businesses who are not capitalizing fully on the advantages of social media marketing. Today we’ll look at how you should be using social media marketing to grow your business.
1. Start with Your Blog
The most important first step in social media marketing is not actually related to any of the social networks. You need to start by having a blog on your main company website. Ideally, it should be yoursite.com/blog. Here you can share important updates about your company, the industry and helpful content that your readers will find valuable.
Social media should be the tool you use to drive traffic to something that you fully own and control – your website. If you’ve never started a blog, check out this post or this one to get an idea of how and why you should start your blog. Once you’re up and running, you can now use the blog to fuel your social media marketing. If you’re having trouble getting started or coming up with content, give Copywriter Today a try and you’ll receive unlimited fresh relevant content to fuel your blog.
2. Share Content Strategically
The best way to fail is to start something without a plan. The same thing applies to social media marketing. If you start out with no plan, it will be easy to lose track of your goal and not complete the campaign successfully. If you use this simple formula you will have a great strategy with which to share your content and grow your business using social media marketing. I recommend that you do all of your sharing using Buffer as it will share the post across all of your social accounts easily.
- Create and publish a new blog post
- Share it on your social media network using Buffer
- Share an inspirational quote
- Share a cute, funny or inspiring photo
- Share your blog post with a different teaser statement before the link on Buffer
- Share a helpful article from another industry leader (not your direct competitors)
- Ask a question of your audience
If you follow those seven steps, and repeat them each week, you will soon find that your consistency in using this very simple approach is what will drive traffic and leads to your business. Don’t worry about over complicating this right now. Start with this strategy and be faithful to it.
You can find many extensive guides on social media marketing, many of which have great value. Today I wanted to help those of you who haven’t gotten started yet with a very simple and direct plan. If you need help getting underway,contact tEkk3 and we’ll help you get things up and running. Keeping things simple is the best way to make progress, so apply the steps above and stick with them. I can guarantee that if you haven’t been consistent in social media marketing before this, these steps will help you do just that.