Email marketing should be a priority for any business, whether it is brick and mortar or online. It’s not only cost-effective, but it’s one of the best ways to build a relationship with your customers and ultimately, increase sales.
Surprisingly, many businesses today still aren’t using email marketing, and if they are, they aren’t using it effectively. Technology scares off many business owners from utilizing email marketing, but the truth is, it’s never been easier to get started.
Here are five ways that a good email marketing service can help you grow your business.
1. Efficiency
With the fast-paced business world we live in now, it’s important to find efficiencies anywhere you can. With so many things to do and only so many hours in a day, it’s crucial to develop a process around things you do repeatedly.
Email marketing is one such thing. While each email you send may be different, there is no reason to sit in front of the computer and craft email content each time you want to send an email to your list.
With the magic of a good email marketing service, you can plan ahead by writing your emails days, weeks, even months in advance and scheduling them to send on the appropriate day.
The technology is getting so sophisticated that you can plan out a whole years’ worth of emails and have them saved in a queue ready to send at the touch of a button.
By using an email marketing service like ConvertKit, AWeber or MailChimp, you can create all kinds of efficient ways to implement a successful email marketing strategy. It takes a little planning upfront but will save you a lot of time in the future.
2. Data Tracking
While it may not sound very exciting, data tracking is important for growing your business. By tracking your customer’s behavior, you’ll be able to better cater to their needs in the future.
The technology behind email marketing services allows you to track which link in your email the customers are clicking on, which subject lines get the best open rates, and who on your list has opened your email.
And that’s just scratching the surface. You can get into fancy tracking with A/B Testing to really advance your email marketing strategy.
Having this type of information is valuable. Knowing the subject lines that get the most opens and the links that get the most clicks will help you tailor your email marketing to what your customers want.
3. Graphic Design
A good email marketing service can do more than track data. It can also help you create a visually appealing newsletter with a few clicks. Many services like AWeber, MailChimp and ConvertKit allow you to design the look of your emails using your logo and other graphic design elements.
You may opt for the simple typed email look, and that’s okay too. But having the option to test out different looks with the click of a button is a useful feature that will save you loads of time.
4. Email Marketing Funnels
If the term “marketing funnels” scares you, then you’re not alone. Email funnels sound intimidating, and they can be, but with an email marketing service, you’ll have your own funnel in place in no time.
You may be asking yourself what a funnel is and why you need one in the first place.
Simply put, an email funnel is a chain of emails that are sent automatically in a sequence that guide the reader toward a specific action, such as buying a product or service.
If you don’t have an email funnel in place, it’s a good idea to start one.
5. Segmented Lists
The beauty of email marketing today is you can segment your email list into different categories, or “buckets.” For example, you can have a list that consists of leads and another list that has customers who have purchased from you.
You can also segment your list based on interests. If you blog about casserole recipes, but also teach a course about starting a food blog, you can segment your email list by putting readers interested in blogging into one bucket and readers looking for recipes into another bucket. It’s all driven by the links they click on to get onto your email list. The backend technology is taken care of by the email service provider.
Being able to segment your audience and separate your lists will help you tailor your communications appropriately and grow your business.
Ready to Get Started?
If you aren’t using email marketing to grow your business, you should be! No matter what type of business you have, email marketing should be a part of your overall marketing strategy. It’s a cheap, yet very effective way of communicating with customers and growing your sales.
Need help getting started, or want to outsource your email marketing? Contact Business Marketing Engine to see how we can help you grow your business through email marketing.