How to Market Your Business on Different Social Media Platforms

As a business owner, you need to take advantage of every opportunity you have to help your business succeed. Having strong marketing is crucial to making sure people are aware of your company and are using it whenever they can. In today’s digitally-driven society, using social media outlets as a marketing tool is a must. … Read more

The Best Strategies for Marketing Your Business on Social Media

If you’re not already on social media, then you’re falling way behind the competition. As more people rely on these platforms to not only connect with each other but also with brands and businesses, it’s never been more crucial to have a solid marketing strategy. Fortunately, we’re here to help. We know what it takes to … Read more

Why You Need to Market Your Business on Social Media

These days, social media is everywhere. It has permeated all aspects of our lives, as evidenced by the fact that billions of people use social media on a regular basis. Thus, it makes sense for businesses to utilize these platforms for marketing purposes. But are you one of the few falling behind? Although it seems … Read more

Getting to Know You: What Your Customers Want to Learn

You often hear the phrase “relationship marketing” bandied about, but what exactly does that mean? Relationship marketing is the process of building a strong bond between your business and the customers your business attracts. On the surface, this sounds easy to do, but this type of marketing is open to broad interpretation, which means you … Read more

Putting Social Media Analytics to Work for You

The practice of gathering data and other valuable information from social media sites and blogs and using the research to make a business decision is known as social media analytics. Supporting customer service and marketing by mining customer sentiment is the most commonly used form of social media analytics. The first step you will take … Read more

Improve Your Content Marketing with Infographics

Content marketing provides you with a platform to showcase your knowledge on a particular industry, product or service. You showcase this expertise by creating content pieces that include blog posts, articles and social media posts. Guest post opportunities on industry relevant websites are an additional way to share content as well. Consumers are on a … Read more

Building Character-What Could an Expanded Tweet Mean for Your Business?

In 2012 Twitter changed their platform by allowing expanded tweets to companies who would partner with them. Prior to this everyone and all businesses were restricted to 140 characters. This forced you to be more succinct with your posts and it kept things short. This also made it difficult to gain interest in your business. … Read more

5 Things to Add to Your LinkedIn Profile

No matter what line of work you are in, having an up-to-date and professional looking LinkedIn page is essential to networking and job hunting. LinkedIn has become the preeminent source that hiring managers refer to when looking at job candidates before and after a face-to-face interview. Providing a one-stop-shop for all the information and references … Read more

Unlocking the Power of the Perfect Keyword

Keywords are the dynamo that powers search engine optimization (SEO). When you create content to post, you need to make sure you are putting the right keywords in the title, the actual text of the content, and of course any promotional posts you may add as well. How do you know what keywords will yield … Read more