These days, social media is everywhere. It has permeated all aspects of our lives, as evidenced by the fact that billions of people use social media on a regular basis. Thus, it makes sense for businesses to utilize these platforms for marketing purposes.
But are you one of the few falling behind?
Although it seems like everyone is jumping on the social media marketing bandwagon, some businesses are still using traditional methods while neglecting one of their most valuable assets. Today we want to show you why social media is integral to your marketing strategy, and how to utilize it effectively.
Your Customers Want to Find You There
When most people look up a new business, there are two ways that they do it. First, it’s through a search engine, either through local area tagging (i.e., maps) or online searches. Second, it’s through social media sites like Facebook.
Think about it like this – since most of your customers are on social media already, it’s much easier for them to find you and discover what you have to offer than if you only promoted yourself on search engines (or other means). Thus, the more social presence you have, the faster you can drive traffic to both your site and your storefront.
You Can Target Demographics More Effectively
Although there’s a lot of news lately about how social media sites may be mining personal data about their users, the fact is that that’s what these platforms were made for. Liking and sharing content gives businesses insight that they would otherwise miss out on, meaning that it’s never been easier to target your audience directly.
What makes social media marketing so much better than traditional lines of communication (i.e., email) is that you can find new customers who are already primed to want what you have to offer. For example, you can create ads that will target users who have liked pages and content that’s similar to yours. Since you already know what their interests are, you can craft a killer ad campaign that will speak to them directly.
Why is Niche Important?
The old methods of marketing were to promote yourself as much as possible to reach as wide of an audience as you could. While there were ways to narrow down your approach to people of certain ages and regions, it was almost impossible to create ads that would speak to the individual. Thus, you had to hope that your message reached enough people that a small percentage would still be enough to drive sales your way.
Now, with digital and social media marketing, you don’t have to take such a broad-spectrum approach. Instead, you can focus your attention on the type of customer you want to have. Why does this matter?
Simple, it creates a better ROI.
When you’re able to eliminate all of the fluff and generic content from your marketing materials, you can have a much better conversion rate. Thus, instead of trying to get as many different leads as possible and converting a small fraction of them, you can convert more leads in less time. While the actual numbers may be lower, the rate is higher, leading to more sales.
Simply put, you don’t have to waste time on marketing methods that don’t work.
It’s Easier to Analyze Your Results
Another substantial limitation that comes with traditional marketing methods is that it’s hard to get comprehensive data on what’s working and what isn’t. While you can see how many people come to your site or storefront after a campaign, how can you be sure that your ads are reaching them in the right way? What can you be doing differently to get better results?
With social media marketing, you can analyze all of your campaigns and get more than enough data to show what’s working and what isn’t. This information is invaluable to your success because it can help you refine your approach more and more until you have a golden path to higher sales.
As we mentioned in the previous section, marketing to a niche can help improve your ROI. Analyzing your campaign can make it even better.
Finally, social media is all about integration. Any content or posts you create can be shared across a variety of platforms, all of which will feed into your central hub (your website). Thus, rather than relying on one or two sales funnels, you can create profiles on multiple social media sites to ensure that you’re getting the response you want.
The other thing to remember is that while there is overlap between users on each social site, some people only use one over the other. Also, different tactics can have a greater impact on each site, meaning that you can customize your approach to get the traffic you need. When you have five or six sales funnels operating at once, you can sit back and watch your business grow.
Contact Automate Your Social
While social media marketing is crucial to your brand, many companies don’t have the time, experience, or capabilities to maximize their potential. With Automate Your Social, we can create a customized marketing strategy that will generate the results you deserve. Also, because we automate these processes, you can get more success in less time. See how we can change your business today.