While everyone has their own unique marketing strategies, certain tactics can hurt your bottom line. Any marketing agency or consultant you work with should know exactly how to help you grow your business. If you get any of the following pieces of advice, it’s time to look elsewhere for marketing assistance.
You Don’t Need a Mobile-Friendly Site
Did you know that over 50% of all global web traffic in 2020 came from a mobile device? That means that not optimizing your website for mobile users is a critical mistake. If your website isn’t mobile-friendly, odds are many users will quickly go elsewhere.
The average internet user’s attention span is only 8 seconds. Grabbing their attention and keeping them on your site is essential. They do not want to try to navigate a clunky, unoptimized website.
You Have To Be on Every Social Media Platform
Being on multiple platforms is vital for growing your audience and connecting with new leads. But, you do not need to be on all of them. Think about who your target audience is. Let’s say your ideal clients are women aged 35-55. Would they be more likely to be on Facebook or TikTok?
Odds are, you aren’t going to obtain many strong leads from TikTok. Instead, focus on where your prospects are hanging out. If your audience primarily uses Facebook and Instagram, focus on those two platforms. Go where your audience goes.
Branding Isn’t Important
If someone ever gives you this advice, never let this person handle your marketing. Branding helps distinguish your company from competitors. It also allows for consistent content. Developing a style guide and brand values is the first step to creating any marketing strategy.
Why do prospects choose you over your competitors? Maybe your values align with theirs. Maybe they like your visual aesthetic or the tone of voice in your copy. Whatever the reason is, your brand is part of what attracts prospects to you. If you just post content without direction, prospects will become disinterested.
Avoid These Mistakes, Work With Us
If you want to avoid making these marketing mistakes, then you’ve come to the right place. At Business Marketing Engine, we pride ourselves on being marketing experts. Contact us today to start growing your business.