As a small business owner, you likely already know that email is a great marketing tool. However, doing all the work yourself can be a cumbersome task that can take you away from the other responsibilities of running your business. Sometimes the best solution is to work with an email marketing service that can take on the responsibilities that come along with your email marketing campaigns. Here are some of the best email marketing services from which you can choose.
Constant Contact
Constant Contact is already one of the largest email services, and it’s growing quickly. If you are just breaking into the world of email marketing, it is a great place to start. Constant Contact can help you manage your contacts, email lists, templates and more. This service will also give you easy access to tracking and reporting, social media sharing tools, and an image library. So, you will have everything you need to get your campaign off the ground.
Drip
Drip is the ideal choice for bloggers, marketers, and eCommerce professionals. The service offers a wide variety of tools with their smart email marketing platform. This service is great for those who are new to the marketing arena. It has plenty of integration add-ons for website builders like WordPress, which will help you generate more leads. Drip employs intelligent marketing automation tools, smart email segmenting, list groups, and unique features that not only establish it as a leader but also allows you to reach specific audiences in your email list.
AWeber
One of the most popular email services out there is AWeber. AWeber is so popular for a reason: It has a wide range of tools that are perfect for small and medium-sized businesses. This service will seamlessly connect to your website platform. Once it is there, you can get going on your marketing campaign with the help of the templates, autoresponders, and email tracking features you will get. You will also have access to support options like live chats, email support, phone support, webinars and a library full of how-tos and tutorials.
GetResponse
GetResponse is an easy-to-use email marketing service. This service simplifies the entire process of email marketing so even novices can get on board right away. GetResponse comes complete with marketing automation tools that will allow you to create automated campaigns for your marketing. The service also integrates with third-party lead generation software, to further improve your marketing results.
MailChimp
MailChimp is another popular email marketing service. Its popularity stems from its ease of use, great tools and the availability of support. It easily integrates with several website building platforms. This service includes access to an email creator, merge tags, autoresponders as well as a handful of other helpful features. You can also access help in any way you need to, including email, live chat, how-to videos and tutorials.
ConvertKit
ConvertKit is one of the newer email marketing services on the circuit. However, it is quickly getting a cult following with consultants and digitally-based business owners. One of the best aspects of ConvertKit is its simple but powerful tagging features for audience segmentation. Current users are also pleased with how easy it is to create and visualize email sequences. If part of your business relies on you sharing your expertise through email opt-ins and content upgrades to entice new subscribers, then you need to look into this service.
iContact
If you are looking for an email marketing service that will hold your hand every step of the way, then iContact is the answer you have been looking for. IContact is easy to learn and a fantastic choice for small businesses thanks to its marketing automation as well as other functions. You can even schedule social media posts with ease, thanks to one of the included tools. It comes equipped with fantastic email templates to create an awesome user experience.
Campaigner
Campaigner is an excellent marketing email service that offers users 1,200 different email variations. So, if you like to change things up a lot, this is the service for you. The service will also allow you to track your emails to see who is receiving and opening the emails as well as clicking on the links you include in them. You can also customize and organize your emails. You also will never have to worry about whether or not people have received the emails, as Campaigner will help you avoid spam filters and make sure the messages reach inboxes.
If you are ready to get an email marketing campaign off the ground, any one of these email marketing services can help you get the job done. If you need help choosing the right service or finding the right direction for your email marketing campaigns, Business Marketing Engine is here to help you. Contact us today.
