TBL Episode 88: Killing it with Conversions: How to Make Content Marketing Work for You

On today’s episode, AmpMyContent founder Daniel Daines-Hutt discusses web traffic and conversion. Daniel is an industry expert who has discovered how to drive tons of traffic to his posts time and again. He enjoys the highest ROIs and opt-in rates in the industry, making a lot of money in the process. He not only knows what he’s talking about, but he also practices what he preaches.

Getting Back to Content Marketing Basics

There are a variety of ways to drive traffic to your website. Yet, it’s important not to neglect the foundation of online marketing: great content. “Google is always trying to get people back to the fundamentals because they have a core system that they use,” Daniel says. “They want good content.”

With an 83% opt-in rate, Daniel seems to be onto something. Add more keywords, insert definitive calls to action and consistently promote valuable posts. Magical things start happening when you do.

The Future of Content Marketing and SEO

While quality content is crucial, you shouldn’t ignore other channels of promotion altogether. Invest in Google Ads and build links to get the most out of your asset. Daniel relates, “A really easy way to get a backlink is on a resource page. So if someone says, ‘here’s the best articles about paid ads.’ Then you have an article about that and you tell them…it’s a good article and they check it out, there’s a really high chance that they’ll put it on there.”

Video’s Effect on Content Marketing

Daniel acknowledges that video has become a huge venue, and it can be worth utilizing. Even so, it’s not something everyone should feel pressured to master. If you can create quality videos to complement your content, then great. Put it in your content and be sure you are doing good video SEO. But don’t get so pressured to produce video that your content begins to suffer. “If you’re trying to do too many things, then you won’t go deep enough in any of them,” he warns.

Perfect Your Craft and Your Strategy

Daniel is a believer in working smart. “Going out and promoting content that doesn’t convert doesn’t make sense. So improve the content first.” Once you’ve perfected the content, start using all the different channels together to increase traffic. After that, patience is a virtue.

Daniel offers this advice: “You have to treat content marketing like farming. Like, you won’t see a result right away, but you’re going to take the time to put in the effort because eventually, it will pay off.” You can connect with Daniel via email, his website, or on Twitter. Find out more about the solutions available from Business Marketing Engine. Learn more actionable advice from leading entrepreneurs by listening to more installments of Today’s Business Leaders.


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