Imagine you’ve poured countless time, money, and effort into driving traffic to your landing page.
But when visitors arrive, they leave – simply because your copy isn’t resonating with them.
If that sounds familiar, it’s time to make a change.
The right landing page copy has the power to skyrocket your conversions, turning casual clicks into real, paying customers.
Ready to fix those costly mistakes and start seeing results? Let’s dive into the top 8 landing page copy mistakes and how you can fix them fast!
Common Landing Page Copy Mistakes
Mistake 1: Weak Headlines
Weak headlines fail to capture attention, leaving readers uninterested and less likely to engage with the content.
Why Headlines Matter
Here’s a hard truth: If your headline doesn’t grab attention in the first few seconds, your visitor is gone. Fast.
That means if your headline isn’t strong enough to stop them in their tracks, your landing page is already doomed. First impressions are everything; make yours count!
How to Fix This Mistake
Write headlines that immediately speak to your visitors’ pain points and desires.
Don’t beat around the bush; get straight to the point.
Instead of using something like “Improve Your Website,” try saying “Double Your Conversions in 30 Days.” It’s clear, exciting, and shows exactly what they can expect: real results in no time. This kind of headline grabs attention, makes people curious, and gets them to take action.
Mistake 2: Overloading with Information
Too much information can have readers skipping important material!
The Problem with Too Much Text
We get it—you’re excited to share everything your product does.
But here’s the deal: Visitors don’t have time to read a novel.
Overloading them with too much copy can make them feel overwhelmed and cause them to leave your site. Less is more.
How to Fix This Mistake
Keep your copy clear and concise.
Use bullet points to highlight key benefits and break up long paragraphs.
Focus on what matters most to your audience and cut the fluff. You don’t need to say everything, just the most important eye-catching information.
Mistake 3: Lack of a Clear Value Proposition
What Happens When Value Isn’t Obvious
Here’s a kicker: If visitors can’t quickly figure out what your product or service does for them, they’ll leave.
If you want them to stick around, you need to make the value of your offer crystal clear from the get-go. No vagueness allowed.
Try to avoid these common vague propositions.
“We help you achieve your goals.”- This is too broad and doesn’t specify what the goals are or how the product or service helps.
“The best solution for your needs.”- It’s unclear what needs are being addressed and why this is the best solution.
“Innovation at its finest.”- “Innovation” is a buzzword that doesn’t tell the visitor what specific problems are being solved.
“Boost your business efficiency.”- While it implies improvement, it doesn’t explain how or in what specific area the business efficiency will be improved.
“A better way to manage your work.”- “Better” is subjective, and it doesn’t indicate what work is being managed or how it’s improved.
How to Fix This Mistake
When it comes to crafting landing page copy that converts, your Unique Selling Points (USPs) need to be loud and clear.
Don’t make your visitors guess why you’re different from the competition; tell them upfront.
Highlight what sets you apart, whether it’s your exceptional service, unbeatable pricing, or innovative features. Visitors need to instantly understand what makes your offer the best choice for them.
Simply listing your features won’t cut it. You need to speak to the benefits those features bring.
For example, why does it matter that your service is 20% faster than the competition? Because it saves your customers’ time, and time equals money!
Mistake 4: Overuse of Jargon or Complex Language
Remember to cater to all readers– don’t overcomplicate your words!
Why Simplicity Matters
Here’s the thing: If your landing page feels like a foreign language, your visitors won’t stick around long enough to figure it out.
Technical jargon and complicated terms may make you sound “smart,” but they’ll only confuse your audience. Keep it simple.
How to Fix This Mistake
Write as if you’re talking to a friend.
Avoid using buzzwords or industry jargon unless you’re sure your audience will get it.
If they don’t understand your copy, they won’t convert. Instead of saying “synergize,” try “work together more efficiently.” Simple, clear, and effective.
Mistake 5: Failing to Include a Strong Call-to-Action (CTA)
Now that you’ve got your audience to read through your landing page, what do you want them to do next?
The Impact of Weak or Missing CTAs
Your CTA is the most important part of your landing page.
No CTA? Visitors won’t know what to do next.
A weak CTA? You’re losing conversions.
A strong, clear CTA guides visitors to take action—whether it’s signing up, downloading, or buying.
How to Fix This Mistake
Make your CTA pop.
Use strong action words like “Get Started” or “Claim Your Offer” and position it in a spot where visitors can’t miss it.
Tell them exactly what you want them to do. Place your CTA above the fold and make sure it stands out visually.
Mistake 6: Ignoring Emotional Triggers
How are you going to get your audience to connect with your brand?
Why Emotions Drive Decisions
You’ve heard it before: People buy based on emotions, not logic.
If your copy doesn’t tap into your audience’s emotions, you’re missing out on a huge opportunity.
Fear, excitement, and desire drive decisions—use that to your advantage.
How to Fix This Mistake
Use emotional language to connect with your visitors on a deeper level. Tap into their desires, frustrations, and dreams.
Instead of saying “Our tool saves you time,” try “Say goodbye to stress and hello to more free time.”
Mistake 7: Neglecting the Target Audience
Who exactly are you trying to reach?
The Consequences of Generic Copy
You need to target your copy towards a specific audience, not just aim at “everyone.”
Here are examples of copy that misses the mark:
Irrelevant Content: If the content isn’t relevant to the audience, they simply won’t care about it. People engage with content that speaks to their lives, problems, or aspirations.
Tone Misalignment: If the tone doesn’t match the audience’s expectations or preferences, it can make the content feel off-putting or impersonal.
Confusing Language: Using complex jargon or overly technical language when addressing an audience that may not be familiar with the terms can result in a lack of comprehension and disconnection.
Lack of Personalization: Audiences engage more with content that feels like it’s tailored to them. Generic messaging doesn’t capture attention the same way.
How to Fix This Mistake
Know your audience inside and out.
Research their needs, goals, and pain points. Then, speak directly to them.
Understand: What are they struggling with? What do they want to achieve?
Once you have this insight, tailor your message to speak directly to them, addressing their specific challenges and desires. Show them that you understand their situation and offer solutions that resonate with their individual circumstances.
A tailored message speaks volumes and helps visitors feel like you understand their world. The more personal, the better.
Mistake 8: Focusing on Features Instead of Benefits
Ask yourself: How does my product help my audience?
Why Benefits Matter More
Features are great, but they don’t sell. Benefits do.
Your visitors want to know how your product will make their lives better, not just what it does.
Focus on what’s in it for them, and the conversions will follow.
How to Fix This Mistake
Turn your features into benefits.
Instead of saying, “Our software tracks your time,” try “Save hours every week by automating your time tracking.”
Show your visitors the “why” behind your product, not just the “what.” It’s the difference between a visitor clicking “buy now” and clicking away.
Tips for Crafting Better Landing Page Copy
Let’s get into the nitty-gritty of how we can make your landing page even better.
Tip 1: Use Clear and Actionable Language
Want people to take action? Make your language clear and to the point.
Phrases like “Start your free trial” or “Get your exclusive discount” make visitors feel like they’re missing out if they don’t act now.
Tip 2: Maintain Visual Hierarchy
The design of your landing page affects how people read your copy.
Use headings, subheadings, and bold text to guide them naturally toward your CTA.
The easier it is to skim, the more likely they’ll take action. Keep your layout clean and structured.
Tip 3: Leverage Social Proof
People trust other people.
Add testimonials, reviews, or case studies to your landing page copy to build credibility. Show visitors they’re not the only ones who believe in your product.
But remember, keep it light—don’t overload your page. Include just enough social proof to make them feel confident in their decision.
Tip 4: A/B Test Your Copy
Stop guessing what works.
A/B test different headlines, CTAs, and body copy to see what resonates best with your audience.
Even small tweaks can lead to big results.
Always test, measure, and optimize to keep improving your landing page performance!
Conclusion
Your landing page copy can be the difference between a visitor leaving and a conversion.
If you’re not getting the results you want, it’s time to audit your copy and make some changes.
Use these tips to fix the common mistakes and start driving higher conversions today.
Need help refining your landing page copy? Get in touch with us and let’s boost those conversions together!
